News

UAE Lets Talented Coders Apply For 100,000 Golden Visas

If the initiative turns out to be successful, other forward-thinking countries could decide to attract talent using similar methods.

Published

5 years ago

July 17, 2021

Joanna Melki

uae lets talented coders apply for 100,000 golden visas

Unsplash

The UAE would like to become the region’s dominant tech hub, and that’s possible only if the country itself is home to successful tech businesses contributing to its digital economy. To achieve its goal, the country has just launched an ambitious initiative that lets talented coders from around the world apply for 100,000 golden visas.

Called the National Programme for Coders, the new initiative was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum in cooperation with Google, Microsoft, Amazon, Cisco, IBM, HPE, LinkedIn, Nvidia, and Facebook.

“The goal is to train and attract 100,000 programmers and create 1,000 major digital companies within five years,” said Sheikh Mohammed. “The National Programme for Programmers is a new step to build our digital economy,” he added.

To be eligible, applicants must be:

Distinguished experts and talents who achieved success in various areas of coding.
Those who work for pioneering international technological firms.
Graduates of software engineering, computer sciences, hardware engineering, information technology, artificial intelligence, data science, big data, and electrical engineering.

The National Programme for Coders is available to both residents and non-residents of the UAE. All coders who meet the above-listed criteria can apply through The Office of Artificial Intelligence in the UAE government or the Federal Authority for Identity and Citizenship.

Also Read: Amazon Web Services Announces Plans To Open Data Center In UAE

It will certainly be interesting to see how many talented coders will be attracted by the opportunity to get one of thousands of UAE golden visas considering that we’re in the middle of not only a major global tech talent shortage, but also a pandemic.

If the initiative turns out to be successful, then other forward-thinking countries could decide to attract talent using similar methods, knowing that digital transformation is essential for shaping the future we seek for the next generations.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.