News

WhatsApp Introduces Flows For Improved In-App Shopping

The company plans to build rich experiences for other business types, too.

Published

2 years ago

September 21, 2023

whatsapp introduces flows for improved in-app shopping

WhatsApp is improving shopping experiences for both e-commerce merchants and their customers through a new feature called Flows. The add-on lets WhatsApp users complete tasks such as booking a seat on a flight or making an appointment without leaving the messaging app.

When using Flows, merchants will benefit from tools such as text boxes, calendars and a seat picker. These features will allow e-commerce companies to build rich experiences while improving booking and payment workflows. The Flows support page gives multiple examples of how the new service can be used, including booking appointments, product customization, account logins, form filling, and signing up for events.

WhatsApp said it had been testing Flows with businesses including Brazilian bank Banco Pan, retailer MagaLu, tech giant Lenovo, Indian travel service redBus, and car-reselling platform Spinny.

“Shopping and e-commerce is one of the biggest verticals we want to focus on. The goal is to enable business messaging in a way that businesses and people can do a lot more right in the chat thread. We are trying to build rich experiences within the chat, and that’s where Flows comes in,” said Nikila Srinivasan, Meta’s VP of business messaging.

Flows will become available over the coming months, and Meta will not initially charge merchants separately for the service. Currently, only e-commerce businesses can utilize Flows’ features, though WhatsApp has plans to develop rich experiences for other business verticals as well.

Also Read: A Guide To Digital Payment Methods In The Middle East

Earlier this year, WhatsApp’s business app surpassed the 200 million monthly active users mark. The messaging company said it had also started testing a personalized messages feature for merchants, which was announced this June. The service lets businesses send custom notifications such as discounts or offers to select patrons.

News

UAE’s Etihad Rail Launches In 2026 — What You Need To Know

A 1,200 km passenger network will transform public transport, with 11 connected cities, and high-speed trains cutting inter-emirate travel times.

Published

1 day ago

May 19, 2025

Nour Nasir

Etihad Rail

Etihad Rail has confirmed that its long-anticipated passenger train service will officially launch in 2026, ushering in a new era of high-speed, inter-emirate travel. The UAE’s national railway developer shared the announcement on X (formerly Twitter), as work continues on a 1,200 km passenger network set to connect 11 cities across all seven emirates.

The news marks a major leap in public transportation for the country, with passenger trains designed to reach speeds of up to 200 km/h. Travel times will be significantly reduced — Abu Dhabi to Dubai is expected to take just under an hour, while the journey to Fujairah will be cut to around 105 minutes. A separate high-speed line, capable of reaching 350 km/h, is also in the works to link Abu Dhabi and Dubai in just 30 minutes.

The backbone of the network was completed in 2023, when Etihad Rail launched its 900 km freight service linking key industrial and logistics hubs across the UAE, including ports in Abu Dhabi, Dubai, and Fujairah. Now, the focus has shifted to passenger infrastructure.

The first station will be located in Sakamkam, Fujairah city centre, and a second is confirmed near University City in Sharjah. Dubai’s main station is expected to be adjacent to Jumeirah Golf Estates Metro Station, while Abu Dhabi’s is anticipated along the corridor separating Mussafah Industrial Area and Mohammed Bin Zayed City.

Also Read: UGREEN Nexode Pro Review: Portable Yet Powerful Chargers

Once completed, the passenger network will link cities including Al Sila, Al Ruwais, Al Mirfa, Dubai, Sharjah, Al Dhaid, Abu Dhabi, Ras Al Khaimah and Fujairah. Integration with Oman is also part of the long-term vision. A new cross-border project — Hafeet Rail — will span 303 km between Sohar and Abu Dhabi’s Al Wathba area. Developed by Etihad Rail in collaboration with Oman Rail and Mubadala, the link is expected to deepen trade and tourism ties between the two countries.

Etihad Rail’s passenger trains will carry up to 400 passengers each and feature Wi-Fi, entertainment systems, charging points, and onboard food and beverage options to ensure a comfortable experience. To further simplify access, passengers will be able to pay with their nol cards, thanks to a partnership between Etihad Rail and Dubai’s Roads and Transport Authority (RTA). The collaboration aims to integrate fare payments and booking systems under one unified platform.