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WhatsApp Introduces Flows For Improved In-App Shopping
The company plans to build rich experiences for other business types, too.
WhatsApp is improving shopping experiences for both e-commerce merchants and their customers through a new feature called Flows. The add-on lets WhatsApp users complete tasks such as booking a seat on a flight or making an appointment without leaving the messaging app.
When using Flows, merchants will benefit from tools such as text boxes, calendars and a seat picker. These features will allow e-commerce companies to build rich experiences while improving booking and payment workflows. The Flows support page gives multiple examples of how the new service can be used, including booking appointments, product customization, account logins, form filling, and signing up for events.

WhatsApp said it had been testing Flows with businesses including Brazilian bank Banco Pan, retailer MagaLu, tech giant Lenovo, Indian travel service redBus, and car-reselling platform Spinny.
“Shopping and e-commerce is one of the biggest verticals we want to focus on. The goal is to enable business messaging in a way that businesses and people can do a lot more right in the chat thread. We are trying to build rich experiences within the chat, and that’s where Flows comes in,” said Nikila Srinivasan, Meta’s VP of business messaging.

Flows will become available over the coming months, and Meta will not initially charge merchants separately for the service. Currently, only e-commerce businesses can utilize Flows’ features, though WhatsApp has plans to develop rich experiences for other business verticals as well.
Also Read: A Guide To Digital Payment Methods In The Middle East
Earlier this year, WhatsApp’s business app surpassed the 200 million monthly active users mark. The messaging company said it had also started testing a personalized messages feature for merchants, which was announced this June. The service lets businesses send custom notifications such as discounts or offers to select patrons.
News
ESET Bets On Specialized Security AI At 0.5% The Training Cost
ESET says NeoCortex can estimate an attacker’s next move, with a kill switch and human oversight built in to keep it from going rogue.
A sign-in anomaly, a suspicious process launch and an unusual connection may look harmless alone. Together, they can describe an intrusion that is hard for security to teams to piece together.
To solve that problem, ESET announced ESET NeoCortex on November 4, 2026: a specialized foundational AI model for cybersecurity. It powers ESET LiveCortex, available within the ESET PROTECT Platform, which connects fragmented security signals and turns them into actionable incidents.
Filtering is the main selling point, with LiveCortex processing billions of raw telemetry events daily, and just 0.00111% of them contributing to incidents presented to customers. The aim is less alert fatigue and more analyst time spent on threats that matter.
NeoCortex is built on world-model architecture, learning how digital environments behave and how events relate. ESET says that lets it reconstruct missing incident context, recognize similar past cases and estimate an attacker’s likely next step – what the company calls “minus-one-day defense,” a chance to intervene before the next stage unfolds. ESET points to Black October, the week leading up to October 25, 2026, when critical security issues affecting PHP, Linux, GitLab and other key systems demanded rapid, prioritized responses, as the kind of moment where that context matters.
ESET’s internal research also suggests a specialized model like NeoCortex can be trained at up to 200 times lower cost than a large general reasoning model, while delivering more accurate, defense-focused results. The company credits optimized training, a focus on cybersecurity vocabulary, lower computing requirements and privately owned hardware.
Also Read: Dubai Says Its Deepfake Detector Needs Just 7 Seconds Of Video
“AI is accelerating both cyberattacks and cyberdefenses. With ESET NeoCortex, we are applying our AI investment to develop specialized foundational cybersecurity intelligence that remains under our control and strengthens, rather than replaces, human expertise,” said Juraj Malcho, Chief Technology Officer at ESET.
As part of the design, NeoCortex forms part of a layered architecture combining specialized models, deterministic controls, correlation logic, validation, auditability and expert human oversight. Safeguards include restricted sandboxes, read-only tools, continuous monitoring, defined usage and token limits, a kill switch and human oversight of critical response decisions. The model is also developed and self-hosted on ESET’s own infrastructure, which the company says reduces exposure to shifts among third-party AI providers, including commercial and geopolitical ones.
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