News
The iPod Era Is Officially Over After 20 Years
Apple has officially discontinued the iPod line and stopped the production of the last available model, the iPod touch, which was released in 2019.
The first iPod was released in 2001, offering a large storage capacity thanks to its hard-disk drive. It didn’t take a long time for the portable audio player to become a cultural phenomenon, appearing in countless movies, including Edgar Wright’s Baby Driver.
Despite its massive success, it has been clear for a long time that the iPod era is nearing its end. Modern smartphones are more than capable of playing not just music but also videos, and their ability to connect both to cellular and Wi-Fi networks meets the needs of the streaming generation.
Well, the end of the iPod era is now here because Apple has officially discontinued the iPod line and stopped the production of the last available model, the iPod touch, which was released in 2019.
But just because the last iPod will stop being available when supplies run out doesn’t mean that the music-listening experience associated with it will be gone too.
“Today, the spirit of iPod lives on,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV.”
Of course, avid music listeners have much more to choose from than just Apple-branded devices.
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Chinese electronics company FiiO, for example, produces a range of high-end portable media players whose superior audio quality can please even the most demanding audiophiles. The FiiO M11 Plus runs on Android and can stream music from Spotify over Wi-Fi.
There’s also Sony with its modern Walkmans, compact but capable portable media players that weigh next to nothing but last a long time on a single charge.
It’s also worth mentioning that the second-hand market with iPods is still thriving and will likely continue to do so for some time.
News
Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
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The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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