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Instagram’s Amber Alert Feature Is Coming To The UAE
Each alert will include a picture and description of the missing child, as well as the location where the child was last seen.
Social media networks like Instagram receive a lot of criticism for their negative influence on their users and society at large. But just like most things humans have created, they can be used for both good and bad.
Instagram’s Amber Alert feature, whose purpose is to make the site’s users aware of missing or abducted children from their local area, is a shining example of how social media network can benefit not just their users but even those who avoid them like the plague.
The feature first launched on Facebook back in 2015, and it quickly became a major success. Now, this incredibly useful feature is coming to 25 countries, including the United Arab Emirates.
Here’s a complete list of all the countries where Amber Alerts will soon launch: Argentina, Australia, Belgium, Bulgaria, Ecuador, Greece, Guatemala, Ireland, Jamaica, Korea, Lithuania, Luxembourg, Malaysia, Malta, Mexico, Netherlands, New Zealand, Romania, South Africa, Taiwan, Ukraine, United Kingdom, United States, and the United Arab Emirates.
“We know that the chances of finding a missing child increase when more people are on the lookout, especially in the first few hours,” says Emily Vacher, Director of Trust and Safety at Meta. “With this update, if an AMBER Alert is activated by law enforcement and you are in the designated search area, the alert will now appear in your Instagram feed.”
Also Read: How To Permanently Delete Your Instagram Account
Each alert will include a picture and description of the missing child, as well as the location where the child was last seen. With a simple tap, Instagram users will be able to contact law enforcement to share what they know with them.
The feature has already been used to help rescue at least two children. In 2016 an anesthesia technician at Baptist East Hospital in Memphis, Tennessee helped save a four-year-old girl who was abducted in Florida. In 2020, 11-year-old Charlotte Moccia from Massachusetts was rescued after Amanda Disley and her husband saw an Amber Alert on Facebook.
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Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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