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Instagram’s Amber Alert Feature Is Coming To The UAE

Each alert will include a picture and description of the missing child, as well as the location where the child was last seen.

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instagram's amber alert feature is coming to the uae
Instagram

Social media networks like Instagram receive a lot of criticism for their negative influence on their users and society at large. But just like most things humans have created, they can be used for both good and bad.

Instagram’s Amber Alert feature, whose purpose is to make the site’s users aware of missing or abducted children from their local area, is a shining example of how social media network can benefit not just their users but even those who avoid them like the plague.

The feature first launched on Facebook back in 2015, and it quickly became a major success. Now, this incredibly useful feature is coming to 25 countries, including the United Arab Emirates.

Here’s a complete list of all the countries where Amber Alerts will soon launch: Argentina, Australia, Belgium, Bulgaria, Ecuador, Greece, Guatemala, Ireland, Jamaica, Korea, Lithuania, Luxembourg, Malaysia, Malta, Mexico, Netherlands, New Zealand, Romania, South Africa, Taiwan, Ukraine, United Kingdom, United States, and the United Arab Emirates.

instagram amber alerts feature

“We know that the chances of finding a missing child increase when more people are on the lookout, especially in the first few hours,” says Emily Vacher, Director of Trust and Safety at Meta. “With this update, if an AMBER Alert is activated by law enforcement and you are in the designated search area, the alert will now appear in your Instagram feed.”

Also Read: How To Permanently Delete Your Instagram Account

Each alert will include a picture and description of the missing child, as well as the location where the child was last seen. With a simple tap, Instagram users will be able to contact law enforcement to share what they know with them.

The feature has already been used to help rescue at least two children. In 2016 an anesthesia technician at Baptist East Hospital in Memphis, Tennessee helped save a four-year-old girl who was abducted in Florida. In 2020, 11-year-old Charlotte Moccia from Massachusetts was rescued after Amanda Disley and her husband saw an Amber Alert on Facebook.

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ESET Bets On Specialized Security AI At 0.5% The Training Cost

ESET says NeoCortex can estimate an attacker’s next move, with a kill switch and human oversight built in to keep it from going rogue.

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eset bets on specialized security ai at 0.5% the training cost

A sign-in anomaly, a suspicious process launch and an unusual connection may look harmless alone. Together, they can describe an intrusion that is hard for security to teams to piece together.

To solve that problem, ESET announced ESET NeoCortex on November 4, 2026: a specialized foundational AI model for cybersecurity. It powers ESET LiveCortex, available within the ESET PROTECT Platform, which connects fragmented security signals and turns them into actionable incidents.

Filtering is the main selling point, with LiveCortex processing billions of raw telemetry events daily, and just 0.00111% of them contributing to incidents presented to customers. The aim is less alert fatigue and more analyst time spent on threats that matter.

NeoCortex is built on world-model architecture, learning how digital environments behave and how events relate. ESET says that lets it reconstruct missing incident context, recognize similar past cases and estimate an attacker’s likely next step – what the company calls “minus-one-day defense,” a chance to intervene before the next stage unfolds. ESET points to Black October, the week leading up to October 25, 2026, when critical security issues affecting PHP, Linux, GitLab and other key systems demanded rapid, prioritized responses, as the kind of moment where that context matters.

ESET’s internal research also suggests a specialized model like NeoCortex can be trained at up to 200 times lower cost than a large general reasoning model, while delivering more accurate, defense-focused results. The company credits optimized training, a focus on cybersecurity vocabulary, lower computing requirements and privately owned hardware.

Also Read: Dubai Says Its Deepfake Detector Needs Just 7 Seconds Of Video

“AI is accelerating both cyberattacks and cyberdefenses. With ESET NeoCortex, we are applying our AI investment to develop specialized foundational cybersecurity intelligence that remains under our control and strengthens, rather than replaces, human expertise,” said Juraj Malcho, Chief Technology Officer at ESET.

As part of the design, NeoCortex forms part of a layered architecture combining specialized models, deterministic controls, correlation logic, validation, auditability and expert human oversight. Safeguards include restricted sandboxes, read-only tools, continuous monitoring, defined usage and token limits, a kill switch and human oversight of critical response decisions. The model is also developed and self-hosted on ESET’s own infrastructure, which the company says reduces exposure to shifts among third-party AI providers, including commercial and geopolitical ones.

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