News

New Google Update Will Prioritize Quality Websites In Results

The update is billed to be useful for users seeking educational materials, arts and entertainment, plus tech-focused content and shopping results.

Published

3 years ago

August 23, 2022

Nour Nasir

Google

A new Google update has just been announced and the company is promising a raft of updates to its search algorithm that will prioritize “quality websites” in the search results, with a view to helping its users uncover more reliable or accurate source material.

Google’s long-term focus has always centered on promoting quality content in search results, and this update seeks to address concerns from some users that the company’s results haven’t been optimal of late.

“We definitely want to speed up the experience for people and make them feel like they’re getting what they’re looking for. We’re trying to show people more helpful and authentic content. […] content made by and for humans, which is a lot of what people seem to be seeking,” says Danny Sullivan, Google Search Spokesperson.

The update, known internally as the “helpful content update“, began a global rollout for English-speaking searches this week, focusing on targeting SEO-first content designed for the sole purpose of ranking on page one.

There’s no news yet as to whether we might be looking at a rerun of 2012’s infamous “Penguin” update, which saw thousands of SEO-focused affiliate sites wiped from search results, destroying the income streams of many internet entrepreneurs.

Google says its product testing indicates that the algorithm update will prove especially helpful for results relating to shopping, arts and entertainment, tech-related content, and online learning. The search giant will simultaneously tweak its existing product review results by adding more firsthand and in-depth experiences to reviews.

Also Read: Cameo’s New Feature Allows Live Calls With Celebrities

Instead of sending users to a page that aggregates and rounds up other review sites, or to suggestions from people who have never used a product, Google’s spokesperson Danny Sullivan says the company is working to unearth more experienced product reviews and opinions.

So the big question is, should website owners be worried? Google maintains that the update will not impact results if a site isn’t primarily spammy or SEO-driven, but instead focused on genuinely helpful content. Let’s wait and see how things progress over the coming months!

News

Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia

The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.

Published

2 days ago

April 7, 2025

Nour Nasir

Rabbit

Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.

The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.

The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.

Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.

The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.

Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.

Also Read: Top E-Commerce Websites In The Middle East In 2025

CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.

The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.