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Meet Hotdesk: A Homegrown UAE Remote Workspace Platform
Co-founded by Mohamed Khaled, Hotdesk has already disrupted the tech industry, and is helping to support flexible and remote co-working worldwide.
Although the UAE has become a favored location for tech startups in recent years, Hotdesk, founded by Mohamed Khaled, stands out as one of the most compelling success stories. Despite maintaining a technical and operational base in Egypt, Hotdesk has been headquartered in the UAE since its inception in 2020, making it a genuine homegrown platform.
Hotdesk has a simple USP: The app provides instant access to remote workspaces, opening the doors to over 148+ establishments in over 800 cities worldwide. In the same way Airbnb disrupted the hospitality industry, Hotdesk makes it simple to book a desk, meeting room, or whole office within seconds.
Cofounder and CEO Mohamed Khaled has over seven years of experience working in the UAE and beyond. In addition to having ambitious expansion plans, he has already assembled a team of 50 top-flight professionals with resumes featuring the likes of Google, Swvl, and WeWork.
“Prior to entering the startup world, I spent more than six years as a Senior Associate working for one of the Big Four [including] PwC, Deloitte, EY, and KPMG, accounting for nearly 40% of the industry’s $150 (Dh550.89) billion global market. I spent most of my time traveling and working from various locations across the region, often in silos; as a result, I was limited to the options of where to work from when it wasn’t at a client’s office. Towards the end of my time at the company, I began to rethink the ways of co-working, realizing that more flexible working options were needed for workforces of the future to adapt and thrive, and that was the germinal idea behind Hotdesk,” says Mohamed Khaled, co-founder and CEO of Hotdesk.
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According to Khaled, Hotdesk is focused on supporting a hybrid work model known as “work 3.0”. Since COVID-19, many consultants, freelancers, and creatives now operate from a blend of different spaces, which means that traditional co-working venues, with their high fees and long contracts, aren’t always a good fit. Hotdesk overcomes this issue by allowing users to search for and book spaces at hourly, daily, monthly, or yearly terms without long contracts or tricky terms and conditions.
So how does Hotdesk benefit from offering this service to its users?
“Hotdesk matches supply and demand in the market, and the end-user always gets the best prices from the co-working hosts, enjoying us as a free service. We charge a market-based fee that varies slightly from market to market, and that fee is then collected from the co-working hosts’ revenue. Some might compare the model with Uber, Careem, or Airbnb, although we charge a lower fee and help our hosts sell workspaces, which otherwise would be vacant,” says Mohamed Khaled.
After a year of explosive growth, which saw Hotdesk grow from 15 bookings in its first month to over 10,000+ per month today, the company will next focus on expanding into the Kingdom of Saudi Arabia, before setting its sights on the lucrative European market.
News
1,000 Drones Light The Dubai Sky For AC Milan Celebration
Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.
Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.
The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.
“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.
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Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.
This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.
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