News
OSKELLY Aims To Shake Up The MENA Luxury Fashion Market
The Eastern European platform will use investments of over $1 million to revolutionize the Middle East’s $89 billion fashion industry.
OSKELLY, the luxury fashion resale platform from Eastern Europe, has set its sights on the United Arab Emirates and is poised to reshape the nation’s fashion landscape. Armed with an investment fund exceeding $1 million, the company plans to digitize the fashion resale sector, advocate for sustainable consumption in the Middle East, and rejuvenate the region’s $89 billion fashion resale industry.
OSKELLY will begin its expansion by introducing a fashion wardrobe ecosystem aided by digital and AI solutions catering to Emirati users. The OSKELLY app allows for both buying and selling of pre-owned luxury items, with social tools enabling users to bid on items and showcase their collections.
Founded in 2017 by the sibling duo of Albert Oskanov and Zaira Keligova, OSKELLY boasts a European user base exceeding 500,000 and an extensive portfolio spanning over 3,000 luxury brands.
To combat counterfeit items, OSKELLY has devised a comprehensive offline authentication process, employing an in-house team of experts to scrutinize the quality, authenticity, and condition of luxury goods both during the uploading phase and before dispatch. Once certified, items undergo pre-sale preparation, including steaming and minimal restoration, before being sent to buyers in branded packaging.
Despite phenomenal growth, OSKELLY’s mission is about much more than commercial success. Albert Oskanov, the CEO and co-founder, emphasizes: “It’s about our mission to create a community-driven fashion ecosystem in the Middle East. We’re here to rewrite the luxury fashion resale story, and we’re driven by a genuine desire to make a difference at every level — from our wardrobes to the world in which we live”.
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The Middle East’s fashion industry market, valued at $89 billion, stands as fertile ground for OSKELLY’s expansion. The second-hand luxury bag market in Dubai alone is estimated to be worth $68 million, with the UAE’s total market revenue now around $3.5 billion.
News
The New Nissan Patrol Makes Its Worldwide Debut In Abu Dhabi
The seventh-gen off-roader boasts a bold new design, powerful V6 twin-turbo engine, adaptive air suspension, and plenty of cutting-edge technology.
Yesterday, Nissan revealed the all-new seventh-generation Nissan Patrol to an excited audience in Abu Dhabi. The launch marks a significant milestone for the iconic off-roader, whose unveiling drew an audience of royals, VIPs, top Nissan executives, dealers, media, and prospective buyers.
During the event, Nissan president and CEO Makoto Uchida said: “The all-new Patrol is a prime example of the exciting and empowering models we are delivering under our global business plan, The Arc. The seventh generation is a bold leap forward, blending unparalleled performance, cutting-edge technology, and a commanding presence to redefine what an SUV can be”.
A Legendary Off-Roader, Reinvented
The all-new Nissan Patrol has updated styling that exudes strength and durability. The bold exterior, paired with 22-inch alloy wheels, comes in seven distinctive colors, four of which are two-tone combinations, allowing drivers to customize the Patrol to suit their personal style.
Enhanced Power And Performance
This latest Nissan Patrol is the most powerful version of the off-roader yet, thanks to a newly developed 3.5-liter V6 twin-turbo engine. This powerplant delivers 425 horsepower and 700 Nm of torque, channeled through a sophisticated 9-speed automatic transmission.
The Patrol’s dynamic suspension utilizes advanced e-damper technology that adapts automatically to varying driving conditions. Meanwhile, adaptive air suspension allows drivers to adjust the vehicle’s ride height, ensuring a seamless transition between highway driving and challenging off-road conditions.
Luxurious Interior And Advanced Technology
Inside, the all-new Patrol offers a spacious, luxurious cabin. A panoramic sunroof lets in natural light, creating an airy and inviting environment. Infotainment includes a 28.6-inch main display, complemented by two 14.3-inch displays for navigation, media, and vehicle settings. Rear passengers can enjoy (optional) dual 12.8-inch screens supporting Miracast, HDMI, and USB inputs.
The Patrol’s sound system features 12 Klipsch Premium speakers, delivering exceptional audio quality. Connectivity comes courtesy of NissanConnect 2.0 and Google Built-In, providing seamless smartphone integration for everyone inside.
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A final interesting feature of the new Patrol is its Biometric Cooling. The system uses an infrared sensor to monitor the body temperature of front and second-row occupants, automatically adjusting airflow to provide optimal comfort.
The all-new Nissan Patrol will soon be available across the UAE, Saudi Arabia, and the rest of the Middle East, with the first orders arriving from November 1, 2024.
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