News
Instagram AI Studio: Create Custom Chatbots With Your Personality
Meta’s new feature allows users to create custom chatbots with unique personalities that can interact with fans and help in role-play scenarios.
Meta has unveiled a new tool called AI Studio, enabling users to create virtual characters with personalized traits and interests, including versions of themselves that can interact with audiences through direct messages.
AI Studio is initially rolling out to Instagram Business account holders and will be available to all Meta users in the United States within the next few weeks. The platform will be accessible via ai.meta.com/ai-studio and the Instagram app, as well as through WhatsApp, Messenger, and browsers.
Mark Zuckerberg, Meta’s CEO, envisions users creating custom AI chatbots for entertainment purposes or as personal support tools. For instance, chatbots could be used for role-play scenarios like negotiating a pay rise or resolving a conflict with a friend. These kinds of interactions provide a safe space for users to practice and receive feedback on various social situations.
To ensure responsible use, AI Studio includes features that allow users to restrict who can interact with their chatbots and control the topics they discuss. The platform’s usage policy also explicitly prohibits the creation of chatbots deemed hateful, explicit, or illegal.
In a blog post, Meta highlighted several chatbots developed by celebrities using AI Studio. For example, chef Marc Murphy created a chatbot named “Eat Like You Live There!” to offer dining recommendations, while photographer Angel Barclay designed “What Lens Bro,” a bot providing photography tips.
Also Read: Top Free AI Chatbots Available In The Middle East
Meta’s AI Studio handbook provides guidance on customizing chatbots, allowing users to input a detailed description, choose a name, and upload an image. They can also specify how bots should respond to particular prompts. The system, leveraging Meta’s powerful Llama model, improvises responses based on these instructions.
In addition to AI Studio, Meta also introduced another innovative tool, known as Segment Anything Model (SAM) 2. The technology can identify and track the contents of images and videos, which Zuckerberg demonstrated by showcasing its ability to monitor cattle on his vast ranch in Kauai. The Facebook founder also noted that SAM2 has broader applications, such as studying coral reefs, natural habitats, and landscape changes.
News
Instagram Redraws Its Wordmark And The Internet Reads “Instagzam”
Instagram’s first wordmark refresh in a decade arrives with new fonts, a restrained gradient — and a Reddit verdict of sidegrade.
Although Instagram’s famous camera icon hasn’t changed, the company has refreshed the handwritten wordmark at the top of its app. This is the first redesign we’ve seen in ten years, and one the internet promptly set about renaming.
“The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh,” Instagram head Adam Mosseri wrote in a post on August 13, describing the new version as “cleaner and more modern” while keeping references to the original design.
Instagram says its team explored hundreds of options — all-caps lettering, camera-inspired concepts, even literal handwriting — before returning to script. “Script reflects individuality, so referencing that felt right,” Instagram director of product design Jasmine Probst said in Meta’s announcement. “The new wordmark is bolder and simpler, with touches of unexpectedness. It cues individual expression, a personal voice, both of which have always been core to Instagram”.
The wordmark is part of a broader brand overhaul: an updated Instagram Sans typeface, two new fonts — the hand-drawn Instagram Pen and Instagram Mono — plus refreshed motion and layouts, and more restrained use of the signature gradient. The wordmark is rolling out globally now, with the rest arriving throughout 2026 and beyond.
Also Read: Spotify Will Now Tell You If Your Favorite Artist Isn’t Real
The design mixes cursive and print lettering, some characters connected and others floating free. That hybrid approach, combined with unusually shaped “s” and “r” characters, led some users to conclude the logo actually reads “Instagzam”. On the r/logodesign subreddit, one user said the wordmark looked “fan-made,” like something built in Canva; another called it “an unsettling mix of manuscript and cursive”; a third summarized it as a “sidegrade” — or, inevitably, a “zidegrade”.
Not everyone was hostile to the new look. Some found the half-cursive design stylish and surprisingly readable, while others called it an improvement on its predecessor, and one commenter argued Instagram was simply adopting minimalist branding later than everyone else. Either way, the platform now has a refreshed identity, three updated fonts, and an unofficial new pronunciation.
Instagram Redraws Its Wordmark And The Internet Reads “Instagzam”
Spotify Will Now Tell You If Your Favorite Artist Isn’t Real
Samsung And Spotify Offer Free Premium Deal In MENA
Lebanon’s 5G Era Begins With 150 Stations And A $1M Budget
Syria Just Got Its First Super App Featuring Built-In Digital Payments
Dubai Police Finishes 65 Projects, Says AI Is The Next Priority
Beirut Wins US Flight Access, But Carriers Aren’t Sold Yet
Samsung’s Fold Goes Wide, And The Whole Galaxy Range Gets Pricier
Gulf AI Job Vacancies Nearly Triple, But Hiring Stays Lopsided
This UAE Platform Wants To Replace Fashion Photo Shoots With AI
-
News3 weeks agoThis UAE Platform Wants To Replace Fashion Photo Shoots With AI
-
News3 weeks agoNike And Hyperice’s New Slides Heat And Vibrate Your Feet
-
Product Reviews3 weeks agoShokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up
-
News2 weeks agoSyria Just Got Its First Super App Featuring Built-In Digital Payments