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Odoo Middle East Partners With Hotdesk Technologies
The collaboration will benefit small to medium businesses by combining Odoo’s ERP solutions with Hotdesk’s flexible workspace offerings.
Odoo Middle East, an ERP provider enabling companies to streamline operations, boost efficiency and facilitate improved decision-making, has announced an official partnership with Hotdesk, one of the world’s premier flexible workspace providers.
This partnership combines the two firms’ expertise to foster digital transformation and drive innovation. By leveraging Hotdesk’s robust suite of workspace solutions and hybrid work management technologies with Odoo’s CRM, accounting, and e-commerce software, the duo will be able to provide unparalleled services tailored to the unique needs of Middle Eastern businesses.
In addition, Odoo will also benefit from integration into Hotdesk’s flexible workspace solutions, allowing them to access over 650 coworking spaces, and service over 200,000 existing users across the region.
Hotdesk subscribers will benefit from a number of technical and commercial benefits from the partnership with Odoo, giving businesses of all sizes a significant advantage. Odoo will provide Hotdesk users with regular industry-specific workshops, both online and in-person, along with a free trial of the company’s software services.
To cement the new partnership, the two companies will also embark on a multi-country workshop tour. The events will be hosted in different coworking venues, while special events will also take place in the headquarters of both Odoo and Hotdesk.
Also Read: A Guide To Digital Payment Methods In The Middle East
“This collaboration represents a crucial step in integrating advanced enterprise resource planning with versatile work environments. By aligning our services, both Odoo and Hotdesk would be able to offer more dynamic and responsive solutions and allow SMEs to increase revenue, cut costs, innovate, and enhance their business as a whole,” explained Pavitra Singh, Managing Director of Odoo Middle East.
“One of the key topics of the current startup scene is: how do you run lean, efficient operations? That’s what the Hotdesk x Odoo partnership is built around – our common mission of enabling startups and SMEs to scale lean with technology that optimizes and digitizes businesses from end-to-end,” added Mohamed Khaled, CEO of Hotdesk.
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ESET Bets On Specialized Security AI At 0.5% The Training Cost
ESET says NeoCortex can estimate an attacker’s next move, with a kill switch and human oversight built in to keep it from going rogue.
A sign-in anomaly, a suspicious process launch and an unusual connection may look harmless alone. Together, they can describe an intrusion that is hard for security to teams to piece together.
To solve that problem, ESET announced ESET NeoCortex on November 4, 2026: a specialized foundational AI model for cybersecurity. It powers ESET LiveCortex, available within the ESET PROTECT Platform, which connects fragmented security signals and turns them into actionable incidents.
Filtering is the main selling point, with LiveCortex processing billions of raw telemetry events daily, and just 0.00111% of them contributing to incidents presented to customers. The aim is less alert fatigue and more analyst time spent on threats that matter.
NeoCortex is built on world-model architecture, learning how digital environments behave and how events relate. ESET says that lets it reconstruct missing incident context, recognize similar past cases and estimate an attacker’s likely next step – what the company calls “minus-one-day defense,” a chance to intervene before the next stage unfolds. ESET points to Black October, the week leading up to October 25, 2026, when critical security issues affecting PHP, Linux, GitLab and other key systems demanded rapid, prioritized responses, as the kind of moment where that context matters.
ESET’s internal research also suggests a specialized model like NeoCortex can be trained at up to 200 times lower cost than a large general reasoning model, while delivering more accurate, defense-focused results. The company credits optimized training, a focus on cybersecurity vocabulary, lower computing requirements and privately owned hardware.
Also Read: Dubai Says Its Deepfake Detector Needs Just 7 Seconds Of Video
“AI is accelerating both cyberattacks and cyberdefenses. With ESET NeoCortex, we are applying our AI investment to develop specialized foundational cybersecurity intelligence that remains under our control and strengthens, rather than replaces, human expertise,” said Juraj Malcho, Chief Technology Officer at ESET.
As part of the design, NeoCortex forms part of a layered architecture combining specialized models, deterministic controls, correlation logic, validation, auditability and expert human oversight. Safeguards include restricted sandboxes, read-only tools, continuous monitoring, defined usage and token limits, a kill switch and human oversight of critical response decisions. The model is also developed and self-hosted on ESET’s own infrastructure, which the company says reduces exposure to shifts among third-party AI providers, including commercial and geopolitical ones.
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