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Dubai Police Launch New Smart Home Security System
Created in partnership with e& UAE, the system offers real-time unusual activity alerts, 24/7 monitoring, and an immediate police response.
A cutting-edge smart security system designed to detect unusual activity inside homes has been launched in Dubai. Unveiled during GITEX GLOBAL 2024, the system was introduced by Dubai Police in partnership with e& UAE to improve the safety of both homes and properties.
According to the Dubai Police website, the advanced system utilizes motion detectors capable of distinguishing between everyday activities and potential threats. Discreet door and window sensors are strategically placed at entry points, detecting unauthorized access and immediately triggering an alert to a 24/7 monitoring center. A touchscreen hub serves as the control panel, enabling users to manage all connected devices.
Masood M Sharif Mahmood, CEO of e& UAE, stated, “For the first time in the UAE, we are integrating IoT-based home security systems with immediate police response to detected movements. This is a significant step towards transforming residential areas into smart, secure environments”.
The system uses state-of-the-art IoT sensors that detect irregular activities, paired with surveillance cameras that are monitored around the clock by e& UAE security centers. This setup ensures that any suspicious movement triggers an immediate response. The system can also be linked directly to a specialized operations room, allowing authorities to take swift action to verify any potential threats.
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Customers will receive real-time alerts through a mobile app when any unusual activity is detected. They have the option to manage the system independently or connect it to a specialized monitoring center for further support, according to a statement by Dubai Police.
As the primary technology provider, e& UAE handles the system’s entire operation, from customer registration and installation to ongoing maintenance and technical support. The Dubai Police will oversee the integration for customers who choose to link their systems to the specialized operations room.
News
Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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