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GITEX Showcases 5G And AI As Pillars Of Future Connectivity

The “Intelligent Connectivity” conference explored the future of 5G and autonomous vehicles during the world’s largest tech event.

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gitex global 2024 showcases 5g and ai as pillars of future connectivity

GITEX GLOBAL 2024, the world’s largest tech and startup event, has featured an “Intelligent Connectivity” theme, with 5G a major focus. Visitors caught a glimpse into the potential of wireless technology when combined with artificial intelligence (AI), and how groundbreaking technologies would shape the future of connectivity.

GITEX GLOBAL 2024 also brought together many influential voices from global enterprises and organizations, including Khalid Murshed, Chief Technology & Information Officer at e&, Wang Hui, President of NCE Data Communication Domain at Huawei, and Thomas Lamanauskas, Deputy Secretary General at the ITU. Also participating were Roque Lozano from Nokia, Kazuhiro Gomi of NTT Research, and SG Chung from SK Telecom.

The event showcased a wide array of advanced technologies from major exhibitors such as Huawei, e&, Nokia, China Telecom, Ericsson, Cisco, and Beyon. These companies demonstrated next-generation 5G applications, highlighting the event’s role as a key platform for exploring connectivity’s future and digital transformation.

5G And AI: Catalyzing The Future Of Telecommunications

Khalid Murshed of e&, one of the largest telecommunications companies in the Middle East and North Africa, spoke about the transformative power of 5G and AI. According to him, “5G and 5G advanced serve as a platform for everyone to come in to innovate,” driving the demand for further advancements in network capabilities.

He added that their focus is not merely on technological leadership but on building networks that enable new use cases. “We’re not just building a network for the sake of technology leadership […] we have live networks and private 5G,” Murshed explained, underscoring the significance of innovation in enhancing networks and AI integration.

The Role Of 5G In Autonomous Vehicles

A key highlight was the impact of 5G on mobility, particularly autonomous vehicles: Siyuan Liu, Head of IoT Partnership & Strategy at China Unicom Global, emphasized that 5G is central to developing autonomous driving, which promises to revolutionize transportation by improving efficiency and safety through real-time decision-making.

Large Language Models (LLMs) are also making waves across industries, including telecommunications. Wang Hui of Huawei discussed how AI applications are being utilized in China for autonomous vehicles and healthcare, showcasing the broad potential of these new technologies.

Revealing Disruptive Innovations

Thousands of visitors explored some of the most revolutionary products powered by 5G. Notably, e& announced a partnership with Vodafone Business IoT to deliver in-vehicle connectivity for Mercedes-Benz in the UAE, set to launch in early 2025.

e& also displayed the Nissan Hyper-Force, an all-electric supercar connected through their 5G network, and introduced their new AI-powered digital advisors tailored to local cultural needs. Meanwhile, Avaya exhibited its “superpower agents,” AI-driven tools designed to help businesses make scalable decisions.

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1,000 Drones Light The Dubai Sky For AC Milan Celebration

Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.

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Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.

The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.

cyberdrone ac milan dubai

“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.

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Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.

This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.

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