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UAE Is Ready To Test New Face ID Technology In Service Delivery
It looks like UAE citizens won’t be required to identify themselves using government-issued documents in the near future. The country’s government has decided to greenlight an official trial of a new facial recognition technology (face ID technology) to further develop the services provided by the private and government sectors alike.
The decision was made at a Cabinet meeting on Sunday, which was chaired by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and the Ruler of Dubai. “In a meeting today, we have approved a facial recognition technology to verify the identity of individuals instead of submitting a lot of documents,” tweeted His Highness.
If the initial trial turns out successful, the ministry will expand the use of the facial recognition technology and support the launch of a related set of services in some private sector institutions.
Besides being convenient and efficient, citizen identification using face ID technology could also help curb the spread of the novel coronavirus and other infectious diseases. Similar contactless identification solutions are currently being deployed across airports, banks, and private businesses.
The Cabinet also approved the National Standards Manual for Statistical Data to provide a unified framework for the collection, processing, storage, and presentation of statistical data. The goal here is to ensure a high level of quality in all statistical activities, which play an essential role in supporting important governmental decisions.
Also Read: Dubai Police Use Futuristic Technology To Read Murder Suspect’s Mind
The manual covers eight basic topics: economic statistics, social and demographic statistics, education statistics, employment statistics, environment statistics, buildings and housing units statistics, and administrative divisions of each emirate.
It’s also worth mentioning that the Cabinet reviewed a study dealing with the prevention of mental and physical disabilities and reducing the mortality rate among children by performing premarital screenings for genetic diseases. According to the study, premarital genetic tests can reliably predict the risk of developing genetic diseases.
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Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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