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Dubai Is Set To Become A Metaverse & Blockchain Hub
The city has already established itself as the global capital of Web 3.0, hosting a vast array of metaverse and blockchain technology and startups.
Having already adopted a comprehensive “Metaverse Strategy“, Dubai has made rapid progress as a smart city of the future, using a carefully crafted regulatory framework to attract innovation and talent to its modern, tech-central environment.
Although the metaverse — a blockchain-based virtual world — is still in its early stages of development, it promises to deliver massive potential for millions of users over the coming years, shaking up the entire world’s economy and online culture.
The global market share of the metaverse is thought to have the potential to reach $1.6 trillion by 2030, with tech giants such as Facebook, Google, and Nvidia heavily invested in Web 3.0 development. For that reason, the UAE is already aiming to be a market leader, with over 1,000 metaverse-related companies headquartered in the region.
“From retail shopping to healthcare and manufacturing, the metaverse is becoming pervasive in countless industries. It is transforming industries by expediting virtual operations seamlessly and offering business opportunities for investors,” says Pratik Rawal, Managing Partner, Ascent Partners.
Also Read: Everdome Announces First-Ever Metaverse Soundtrack
Dubai’s strategy aims to funnel $4 billion of the UAE’s GDP into related projects over the next five years, bringing an estimated 40,000 virtual jobs to the metaverse by 2030. Augmented reality and blockchain projects currently bring over $500 million to UAE’s economy, with the Dubai World Trade Center (DWTC) accounting for a sizable portion of that figure.
As the metaverse builds into a thriving, heavily populated augmented-reality world, Dubai and the whole of the UAE will be poised to become the epicenter of this advanced technological revolution, bringing all of the benefits of blockchain, cryptocurrency, and augmented reality to the everyday lives of users worldwide.
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NVIDIA Puts GPT-5.5 Codex In Hands Of 10,000 Staff
The chipmaker has significantly expanded OpenAI’s latest model across teams from engineering to HR under tight internal controls.
NVIDIA has started rolling out OpenAI’s GPT-5.5 model through the Codex coding agent to more than 10,000 employees, extending the tool well beyond software teams and into core business functions.
The deployment covers engineering, product, legal, marketing, finance, sales, HR, operations and developer programs. Staff are using Codex for coding, internal research and routine knowledge work as companies test whether AI agents can move from demos to daily use.
GPT-5.5 is running on NVIDIA’s GB200 NVL72 rack-scale systems, linking OpenAI’s newest model directly to the chipmaker’s latest infrastructure push. NVIDIA said the systems cut cost per million tokens by 35 times and raise token output per second per megawatt by 50 times versus earlier generations.

Inside the company, it says the effects are immediate. Debugging work that once took days is being finished in hours and experiments across large codebases that used to stretch over weeks are now handled overnight. Teams are also building features from natural-language prompts with fewer failed runs.
In a company-wide note urging staff to adopt the tool, CEO Jensen Huang wrote: “Let’s jump to lightspeed. Welcome to the age of AI.”
Security remains central to the rollout. Codex can connect through Secure Shell to approved cloud virtual machines, allowing agents to work with company data without moving it outside approved environments. NVIDIA said it assigned cloud VMs to employees so agents run in isolated sandboxes with full audit trails.
Also Read: Deezer Says AI Tracks Now Make Up 44% Of Uploads
The company added that the setup uses a zero-data-retention policy. Access to production systems is read-only through command-line tools and internal automation layers.
The move also highlights NVIDIA’s long relationship with OpenAI. NVIDIA said the partnership began in 2016, when Huang personally delivered the first DGX-1 AI supercomputer to OpenAI’s San Francisco office.
The two companies have since worked across hardware and model deployment. NVIDIA also said OpenAI plans to deploy more than 10 gigawatts of NVIDIA systems for future AI infrastructure.
For Gulf markets pouring money into sovereign AI and enterprise automation, the signal is clear: internal AI agents are moving from pilot phase to standard tooling.
