The Dubai-based airline, Emirates, has launched a new check-in facility at the ICD Brookfield Place in the Dubai International Financial Centre featuring the world’s first robot check-in assistant.

The robot, named Sara, can assist customers with a wide range of services, including bookings, check-ins, and luggage drop-offs between 08:00 and 10:00 daily.

After unveiling the new service, Adel Al Redha, COO of Emirates, noted, “It is a state-of-the-art facility, and it is the next level of privilege that we can offer our customers. People can avoid busy periods at the airport and minimize queuing”.

The robot check-in service went operational on Thursday, April 27, and allows customers to drop off luggage as soon as 24 hours and up to 4 hours before a flight, allowing a leisurely and stress-free airport experience.

Emirates flyers can also use the check-in service for expert advice and offers on popular destinations, as well as to manage bookings, purchase upgrades, and choose their preferred seats.

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The robot check-in service premiered at Emirates HQ earlier this year and can scan passengers’ faces and match them to travel documents. With more time on their hands after using the new automated system, Emirates customers will also be able to enjoy discounted services at a range of Brookfield Place facilities, including restaurants, gyms, and high-end stores.

When it’s time to fly, Emirates passengers can travel directly to the airport via taxi or a dedicated Emirates chauffeur service. In addition, the Financial Centre Metro Station connecting Airport Terminal 3 Metro Station is a short 10-minute walk from the ICD.