News
Global Influencer & Creator Economy To Double Over Next 5 Years
According to Goldman Sachs, brand deals, platform payouts, and video advertising are expected to drive growth.
According to Goldman Sachs, the influencer and creator economy market could double over the next five years, driven by a significant increase in digital media consumption and the rise of new technology.
With over 50 million individual creators, the total value of this market segment could rise to $480 billion by 2027, up from a current total of $250 billion.
“New platforms such as TikTok have emerged, while legacy platforms like Facebook and YouTube have also introduced new formats for sharing short-form video, live streaming channels and other forms of user-generated content,” says Eric Sheridan, Senior Equity Research Analyst, Goldman Sachs.
Goldman Sachs expects influencer marketing, payouts from social platforms, and short-form video advertising to boost the growth of the creator economy, with the number of global content creators estimated to rise by 10-20% annually over the next five years.
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Social media creators and influencers earn a living by making endorsement deals with brands, through advertising revenue, and direct donations and subscriptions from followers. The Goldman Sachs report revealed that brand deals are now the primary source of creator revenue at about 70%, followed by ad sharing.
Digital platforms offering multiple ways to monetize creator content will continue attracting influential creators as competition intensifies due to economic uncertainty and rising interest rates, putting significant strains on funding and investment.
News
Nano Banana 2 Arrives In MENA For Google Gemini Users
Google brings its latest image model to Gemini and Search, adding 4K output and tighter text control for regional users.
Google has opened access to Nano Banana 2 across the Middle East and North Africa, pushing its newest image model into everyday tools rather than keeping it inside the exclusive (and expensive) Pro tier.
The rollout spans the Google Gemini desktop and mobile apps, and extends to Google Search through Lens and AI Mode. Developers can also test it in preview via AI Studio and the Gemini API.
Nano Banana 2 runs on Gemini Flash, Google’s fast inference layer. The focus is speed, but also control. Users can export visuals from 512px up to 4K, adjusting aspect ratios for everything from vertical social posts to widescreen displays.
The model maintains character likeness across up to five figures and preserves fidelity for as many as 14 objects within a single workflow. This enables visual continuity across scenes, iterations, or edits — supporting projects like short films, storyboards, and multi-scene narratives. Text rendering has also been improved, delivering legible typography in mockups and greeting cards, with built-in translation and localization directly within images.
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Under the hood, the system taps Gemini’s broader knowledge base and pulls in real-time information and imagery from web search to render specific subjects more accurately. Lighting and fine detail have been upgraded, without slowing output.
By embedding the model inside Gemini and Search, Google is normalizing advanced image generation for a mass audience. In MENA, where startups and marketing teams are leaning heavily on AI to scale content across languages and borders, that shift lands at a practical moment.
The move also folds creative tooling deeper into search itself, so that image generation is no longer a separate workflow. It now sits right next to the query box.
Nano Banana 2 Arrives In MENA For Google Gemini Users
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