News

Healthtrip Expands Into Middle East To Boost Health Tourism

The company has also launched THRIVE, a unique personal transformation program designed to rejuvenate the mind and body.

Published

2 years ago

September 12, 2024

Nour Nasir

healthtrip expands into middle east to boost health tourism

Healthtrip, a UK-based platform specializing in medical and wellness travel, has officially extended its operations into the Middle East, opening offices in both the UAE and Saudi Arabia. This expansion is aimed at meeting the growing demand for advanced healthcare services in the region.

Middle Eastern countries are increasingly focused on becoming global hubs for health tourism, and the region already attracts millions of international visitors each year. The health tourism industry, currently valued at over $1 trillion annually, caters to individuals seeking high-quality medical treatments abroad.

With a rapidly aging Western population and significant wealth among older generations, the sector is growing at an impressive 18% per year. The rise is further driven by increased awareness of available treatments and improved lifespans.

danish ahmed ceo of healthtrip

Danish Ahmed, CEO and co-founder of Healthtrip, stated: “Our recent expansion into the Middle East aligns with the region’s mission to advance health, wellness, longevity, and anti-aging experiences for global travelers. Treatments such as longevity and aesthetics are rapidly growing in demand in the region’s destinations, complementing its well-established medical offerings”.

To date, Healthtrip has served more than 65,000 clients from 38 countries via its cutting-edge AI-powered platform. The technology connects patients with healthcare providers based on factors such as treatment type, ratings, cost, and location. Additionally, the platform offers a range of destination services, such as hotel bookings, airport transfers, concierge services, and interpreter support.

Also Read: Google’s New AI Technology May Revolutionize Cancer Treatment

Healthtrip’s unique offering has quickly made it a dominant player in the global health tourism sector, along with support from several UAE-based venture capital firms. In the Middle East, the company has established partnerships with respected healthcare providers, including Saudi German Hospitals, Burjeel Group, American Hospital, Kings College Hospital, Zoya Wellness, and Kaya Skincare.

Along with its recent expansion, Healthtrip has also created THRIVE, a unique transformation program designed to rejuvenate the mind and body. THRIVE offers a residential experience focusing on physical therapy, mental wellness, and holistic health practices, appealing to individuals looking for a comprehensive lifestyle reset.

News

Visa’s Return To Syria Starts With A Test And A Bank In Lebanon

Foreign visitors will be the first users to benefit, but whether Syria’s own banks and cardholders follow is still an open question.

Published

2 weeks ago

August 27, 2026

Dana Saadeh

visa's return to syria starts with a test and a bank in lebanon

Visa is returning to Syria. Its first live international card transaction in the country was a test rather than a launch, and the milestone event ran through a Lebanese bank.

The acquirer (the bank on the merchant’s side of a card payment) was Fransabank Lebanon, with Paymera as the other named partner. Nadim Moujaes, who heads a Fransabank Group subsidiary, describes the test as both the culmination of “longstanding efforts to link Syria back to international payment networks” and “the first step in a larger path”.

Syrian President Ahmed Al-Sharaa makes the first electronic payment in Syria using a @Visa card at a store in Damascus, following the lifting of US sanctions on Syria. pic.twitter.com/lpAN7nQ6Fc

— Tech Magazine (@TechMGZN) August 27, 2026

“We are excited to have successfully tested live transactions today as we plan to enable international visitors to use their Visa cards while in Syria,” says Leila Serhan, Visa’s senior vice president and group country manager for the North Africa, Levant and Pakistan region. Although a significant first step, that plan doesn’t come with a hard date for when a visitor’s card will work normally.

Mohammed Safwat Raslan, governor of the Central Bank of Syria, says the test paves the way for international card acceptance in Syria and that maintaining strong compliance, risk management and operational controls will remain essential. Serhan likewise stresses that Visa has worked within applicable legal, regulatory and compliance requirements. For a test transaction, it seems there was a great deal of attention paid to the rules, with the entire operation being carefully managed.

Also Read: Lebanon’s 5G Era Begins With 150 Stations And A $1M Budget

The test is the latest step in a sequence that began in December 2025, when Visa announced a strategic roadmap to support Syria’s integration into the global digital economy. In February 2026 it hosted its first industry gathering of banks, ecosystem partners and policymakers in Damascus and, the same month, signed an agreement with Syria’s Ministry of Communications and Information Technology in San Francisco.

Michel Kattouah, Paymera’s CEO, called the test “the return of international card acceptance,” but while that’s positive news, there’s no word yet on when a Syrian bank will issue a Visa card to a Syrian customer.