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Instagram Sets Sights On Linktree With ‘Links In Bio’ Feature

The highly-requested update was announced by the face of Meta, Mark Zuckerberg, via his broadcast channel.

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instagram sets sights on linktree with links in bio feature
Meta

Today, Instagram is rolling out a new site-wide feature for adding external links to user profiles. The system works the same way as Linktree and is seen as a direct challenge to the service, as well as the likes of Beacons and other “link in bio” providers.

Meta announced that users can now add up to five links to their Instagram profile bios, directing followers to any external content they like, including online businesses, promoted brands, causes they care about, or even profiles on competing social media platforms.

Services like Linktree came into existence mainly because many social media companies used to prevent users from adding external links to other sites over fears they would be helping to direct traffic to content outside their platforms.

In the current climate, Instagram likely sees expanded access to links as a competitive advantage, potentially luring creators back to its app from the likes of TikTok.

Using The Feature

To use the feature, users need to tap the “Edit profile” icon, followed by “Links”, then “Add external link.” After adding a URL, it’s possible to drag and drop links in the order that users want them to appear.

Also Read: Twitter Verification Costs More For Middle Eastern Firms

As well as allowing links to external websites, Instagram also lets users link to their Facebook profile via a dedicated option. This official Meta link has a more professional appearance, complete with a Facebook icon and text description label.

Functionality

Instagram’s bio links don’t open in a separate browser window but stay inside the Instagram app. If users want to move to their built-in browsers, they must tap the three-dot menu at the top of the page and hit “open in system browser”.

The highly-requested new Instagram feature was announced by Mark Zuckerberg on his broadcast channel — itself a relatively new feature that we reported on recently, allowing creators to send messages to their entire fanbase.

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Viasat Satellite Messaging Tech Showcased In Saudi Arabia

The direct-to-device (D2D) demonstration highlighted the technology’s potential to revolutionize remote communication.

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viasat satellite messaging tech showcased in saudi arabia

Satellite communications firm Viasat announced yesterday that it had completed its first demonstration of direct-to-device (D2D) satellite connectivity technology in Saudi Arabia. The live broadcast took place during the “Connecting the World from the Skies” event in Riyadh, organized by Saudi Arabia’s Communications, Space & Technology Commission (CST) alongside the International Telecommunication Union (ITU).

Attendees witnessed successful satellite-based two-way messaging and SOS alerts sent using commercial Android smartphones and a combination of Viasat’s robust L-band satellite network and the Bullitt over-the-top messaging app. Signals were transmitted using the company’s L-band spacecraft positioned over the Indian Ocean, while the infrastructure for 3GPP NTN services was deployed by Viasat’s partner Skylo.

Sandeep Moorthy, Viasat’s Chief Technical Officer, emphasized the significance of the demonstration, explaining, “By expanding our direct-to-device innovation to the Kingdom of Saudi Arabia, we’re showcasing the potential for D2D services in the fast-growing Gulf and Asia-Pacific region. D2D could help reduce barriers to connectivity in regions where terrestrial services are spotty and unavailable to help transform industries and supply chains, enable new opportunities, and to become more efficient, sustainable and safer. We’d like to thank the CST for their support in carrying out this exciting demonstration”.

Also Read: Joby Begins Construction Of Dubai’s First Vertiport For Air Taxis

D2D technology allows devices like smartphones, vehicles, and industrial equipment to connect seamlessly to both satellite and terrestrial networks. Unlike traditional satellite setups, D2D eliminates the need for extra hardware, thanks to emerging global standards that are gaining traction among satellite operators, mobile network providers, and tech manufacturers.

What makes this approach particularly promising is that Viasat uses a licensed, dedicated satellite spectrum to deliver its D2D services. This avoids any interference with existing terrestrial networks, allowing smooth integration with mobile network operators in the future.

The demonstration clearly showed the potential of D2D technology to bridge connectivity gaps in remote regions while opening up opportunities for innovation, improved safety, sustainability, and efficiency.

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