News
Instagram Sets Sights On Linktree With ‘Links In Bio’ Feature
The highly-requested update was announced by the face of Meta, Mark Zuckerberg, via his broadcast channel.
Today, Instagram is rolling out a new site-wide feature for adding external links to user profiles. The system works the same way as Linktree and is seen as a direct challenge to the service, as well as the likes of Beacons and other “link in bio” providers.
Meta announced that users can now add up to five links to their Instagram profile bios, directing followers to any external content they like, including online businesses, promoted brands, causes they care about, or even profiles on competing social media platforms.
Services like Linktree came into existence mainly because many social media companies used to prevent users from adding external links to other sites over fears they would be helping to direct traffic to content outside their platforms.
In the current climate, Instagram likely sees expanded access to links as a competitive advantage, potentially luring creators back to its app from the likes of TikTok.
Using The Feature
To use the feature, users need to tap the “Edit profile” icon, followed by “Links”, then “Add external link.” After adding a URL, it’s possible to drag and drop links in the order that users want them to appear.
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As well as allowing links to external websites, Instagram also lets users link to their Facebook profile via a dedicated option. This official Meta link has a more professional appearance, complete with a Facebook icon and text description label.
Functionality
Instagram’s bio links don’t open in a separate browser window but stay inside the Instagram app. If users want to move to their built-in browsers, they must tap the three-dot menu at the top of the page and hit “open in system browser”.
The highly-requested new Instagram feature was announced by Mark Zuckerberg on his broadcast channel — itself a relatively new feature that we reported on recently, allowing creators to send messages to their entire fanbase.
News
A Three-Clinic Network Bets Dubai Is Ready For Longevity Medicine
Longevium has enlisted nearly 100 clinicians and created an AI platform in a bid to sell biological-age tracking as a medicine, not a wellness service.
Dubai has been busily creating the scaffolding for a longevity industry, including a dedicated regulatory authority and a health market deep enough to sustain it. Now the clinics are arriving.
Longevium, a longevity clinic network, has opened three locations across the city: a flagship at Triple Seven Mall on Jumeirah 3, and branches in Jumeirah Lake Towers and Jumeirah Village Circle. Together they house a multidisciplinary team of nearly 100 physicians and specialists offering what the company bills as “a measurable medical system for longevity”.

The pitch is that longevity medicine should look less like a wellness menu and more like continuous clinical care. Each patient’s biological age assessment, laboratory results, body composition, cardiovascular risk factors, metabolic markers, and lifestyle data feed into a single profile, with a proprietary AI platform helping physicians track progress and adjust protocols against the patient’s own biomarkers.
“Healthy aging must be approached clinically through diagnostics, biomarkers, physician supervision, longitudinal tracking, and protocols tailored to the individual,” said Dr. Ksenia Butova, Longevium’s founder and CEO. “Our goal is to help patients understand their health trajectory before disease develops, and then actively change that trajectory”.
The treatment list spans peptide-based protocols, exosome therapies, stem cell approaches, GLP-1 metabolic optimization, hormone balance programs, cardiovascular prevention, and regenerative aesthetics — a model built for the entrepreneurs, executives, and international patients the clinic says want measurable results rather than generic wellness. A signature offering, Longevity Day, compresses biomarker testing, ultrasound and vascular imaging, specialist consultations, IV therapy, and a personalized optimization roadmap into a single three-hour visit.
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“Here, longevity, biotechnology, AI, prevention, and regenerative medicine are converging into a single ecosystem,” said Butova. “This is why Longevium was built in Dubai, and why we believe the UAE can become a global reference point for longevity medicine”.
The emirate established the Dubai Longevity Authority in 2026 to oversee its longevity, wellness, and advanced health sectors, and the Dubai Health Authority reported insured beneficiaries exceeding 4.9 million in 2025, up around 6.5%, with insurance claims reaching approximately 49.6 million, up around 13.5%.
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