News
Instagram Sets Sights On Linktree With ‘Links In Bio’ Feature
The highly-requested update was announced by the face of Meta, Mark Zuckerberg, via his broadcast channel.
Today, Instagram is rolling out a new site-wide feature for adding external links to user profiles. The system works the same way as Linktree and is seen as a direct challenge to the service, as well as the likes of Beacons and other “link in bio” providers.
Meta announced that users can now add up to five links to their Instagram profile bios, directing followers to any external content they like, including online businesses, promoted brands, causes they care about, or even profiles on competing social media platforms.
Services like Linktree came into existence mainly because many social media companies used to prevent users from adding external links to other sites over fears they would be helping to direct traffic to content outside their platforms.
In the current climate, Instagram likely sees expanded access to links as a competitive advantage, potentially luring creators back to its app from the likes of TikTok.
Using The Feature
To use the feature, users need to tap the “Edit profile” icon, followed by “Links”, then “Add external link.” After adding a URL, it’s possible to drag and drop links in the order that users want them to appear.
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As well as allowing links to external websites, Instagram also lets users link to their Facebook profile via a dedicated option. This official Meta link has a more professional appearance, complete with a Facebook icon and text description label.
Functionality
Instagram’s bio links don’t open in a separate browser window but stay inside the Instagram app. If users want to move to their built-in browsers, they must tap the three-dot menu at the top of the page and hit “open in system browser”.
The highly-requested new Instagram feature was announced by Mark Zuckerberg on his broadcast channel — itself a relatively new feature that we reported on recently, allowing creators to send messages to their entire fanbase.
News
The Petshop Launches UAE’s First Pet Care Super App
Dubai retailer folds shopping, bookings and pet records into one mobile hub that features reminders, personalization, and more.
The Petshop has introduced a “Super App” that pulls together shopping, service bookings and pet records into a single platform, pitching it as the first integrated pet care app of its kind in the UAE.
The release turns the company’s stores, services and e-commerce operation into one connected system. Instead of juggling calls, WhatsApp chats and paper notes, customers manage everything from one account.
Each pet gets a dedicated profile. Age, diet, medical notes and behavioral traits sit in one place and update over time. For households with multiple animals, it’s a practical fix: fewer lost details, fewer repeat explanations at the counter.
That data feeds the app’s personalization. Reminders, recommendations and service options adjust to the specific pet rather than defaulting to broad prompts.
Grooming, boarding, relocation, aquatics and wellness services are booked through the same flow. Users can check availability, lock in appointments and see past visits without hopping between tools. All of the key services can be accessed and booked with a few taps.
The company says records and documents are stored with added safeguards, including verified digital paperwork for sensitive information, while usage signals trigger timely prompts without exposing private data.
“Over the past fifteen years, we’ve grown alongside the pet community in the UAE and seen how pet ownership has evolved,” said Amr Hazem Youssef, CEO of The Petshop. “For pet families, care now depends on continuity, accurate information, and services that match real life, not isolated transactions. This app brings those elements into one place with a structure that supports reliable care”.
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He added: “Pets have individual needs that change over time, and those needs shape daily decisions around routines, health, and wellbeing. By keeping information organized and connecting services within one system, we can reduce friction for pet families and deliver greater consistency across the experience.”
Founded in 2011, The Petshop now operates 11 outlets across the United Arab Emirates, including megastores in Dubai Investment Park and Abu Dhabi’s Al Reem Island, plus an online catalogue of more than 12,000 products.
The Petshop Super App is available on both the App Store and Google Play.
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