News

New Digital ID Verification Solution Available To Turkish Fintech Apps

The goal is to provide a simpler solution for identity verification and remote customer acquisition to modern fintech apps in Turkey.

Published

5 years ago

April 29, 2021

Joanna Melki

new digital id verification solution available to turkish fintech apps

If there’s anything positive about the coronavirus pandemic and the global wave of lockdowns that followed in response to it, it’s the rapid acceleration of digitalization across all industries. Responding to the fintech companies in Turkey, Insha Ventures and Identify Turkey have created a digital ID verification solution called KimlikBasit.

The goal of KimlikBasit is to provide a simpler solution for identity verification and remote customer acquisition to modern fintech apps, whose digital-only nature clashes with face-to-face verification of customer credentials.

“KimlikBasit is a fintech venture operating in the field of call center-supported remote customer acquisition, providing artificial intelligence-supported biometric data comparison and verification, with solutions designed for businesses, especially financial institutions, to prevent money laundering and identity fraud (AML/KYC),” explains Yakup Sezer, general manager of Insha Ventures.

Users who encounter KimlikBasit in the wild are required to go through only a few simple steps to complete the verification process. First, user information for remote customer acquisition is taken. The user is then redirected to the actual verification process, which consists of document scanning using a mobile device and a brief call with a call center employee. After successful verification, all user information is stored in a secure manner and can be accessed via an administration panel.

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“We are excited to be a critical part of this digital transformation while witnessing the transformation of the sectors in Turkey through regulations,” said Ali Haydar Ünsal, general manager of Identify Turkey. “In this period when the customer experience has undergone a significant change, we make it easier for companies in critical sectors such as e-commerce, banking, automotive and capital markets to acquire new customers within 10 minutes.”

Fintech apps that would like to implement KimlikBasit can look forward to 24/7 customer support provided by expert teams in multiple languages and a wealth of training material to help with the implementation of this innovative digital ID verification solution.

News

Instagram Redraws Its Wordmark And The Internet Reads “Instagzam”

Instagram’s first wordmark refresh in a decade arrives with new fonts, a restrained gradient — and a Reddit verdict of sidegrade.

Published

4 days ago

August 14, 2026

Nour Nasir

Instagram

Although Instagram’s famous camera icon hasn’t changed, the company has refreshed the handwritten wordmark at the top of its app. This is the first redesign we’ve seen in ten years, and one the internet promptly set about renaming.

“The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh,” Instagram head Adam Mosseri wrote in a post on August 13, describing the new version as “cleaner and more modern” while keeping references to the original design.

Instagram says its team explored hundreds of options — all-caps lettering, camera-inspired concepts, even literal handwriting — before returning to script. “Script reflects individuality, so referencing that felt right,” Instagram director of product design Jasmine Probst said in Meta’s announcement. “The new wordmark is bolder and simpler, with touches of unexpectedness. It cues individual expression, a personal voice, both of which have always been core to Instagram”.

The wordmark is part of a broader brand overhaul: an updated Instagram Sans typeface, two new fonts — the hand-drawn Instagram Pen and Instagram Mono — plus refreshed motion and layouts, and more restrained use of the signature gradient. The wordmark is rolling out globally now, with the rest arriving throughout 2026 and beyond.

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The design mixes cursive and print lettering, some characters connected and others floating free. That hybrid approach, combined with unusually shaped “s” and “r” characters, led some users to conclude the logo actually reads “Instagzam”. On the r/logodesign subreddit, one user said the wordmark looked “fan-made,” like something built in Canva; another called it “an unsettling mix of manuscript and cursive”; a third summarized it as a “sidegrade” — or, inevitably, a “zidegrade”.

Not everyone was hostile to the new look. Some found the half-cursive design stylish and surprisingly readable, while others called it an improvement on its predecessor, and one commenter argued Instagram was simply adopting minimalist branding later than everyone else. Either way, the platform now has a refreshed identity, three updated fonts, and an unofficial new pronunciation.