Paymob, the MENA region’s leading fintech payment provider, has announced that it can now officially provide services in Saudi Arabia, after securing Payment Technical Services Provider (PTSP) certification.
The fintech startup opened an office in Riyad in April 2023, and being given the official go-ahead by the Saudi government represents a considerable milestone for Paymob and its regional expansion plans.
Since its foundation in 2015, Paymob has enabled over 200,000 small-to-medium businesses and e-commerce merchants across North Africa and the Middle East to accept payment via 40+ online and in-store methods.
The Kingdom of Saudi Arabia is home to over 1 million microbusinesses and small-to-medium enterprises and boasts a favorable growth rate of 12% per annum. As part of Saudi Arabia’s Vision 2030 strategy, the government plans to increase the contribution from small businesses to the country’s GDP from 20% to 35% while simultaneously boosting the amount of non-cash transactions to over 70% of the total consumer spend.
Saudi Arabia is also experiencing extremely rapid eCommerce growth, with year-on-year transaction volumes increasing by 65%. The country’s rapid digitization and favorable market conditions make it an excellent fit for digital payments enablers like Paymob, which has a proven history of providing highly-localized, cutting-edge solutions.
Islam Shawky, Co-founder and CEO of Paymob, was understandably enthusiastic about the recent certification: “Obtaining the PTSP certification in Saudi Arabia is a significant accomplishment for us. It reflects Paymob’s commitment to our KSA expansion plans while serving merchants and entrepreneurs across the Kingdom to support their growth with cutting-edge financial technology solutions. We are excited to contribute to the emerging fintech ecosystem in Saudi Arabia and to play our part in driving the Kingdom’s digital transformation outlined in Vision 2030”.
Yalla!Hub Forms New Partnership With WEE Marketplace
The collaboration will accelerate e-commerce digitalization and allow for speedy deliveries across the Gulf countries.
After raising $6 million to expand into Saudi Arabia and Qatar, Yalla!Hub is now set to collaborate with WEE to facilitate the sale of products through both YallaMarket and the WEE marketplace. The companies plan to enhance the GCC e-commerce market using a range of innovative solutions for sales and delivery, presenting new opportunities for Emirati-based and foreign suppliers.
“This collaboration with WEE Marketplace signifies a major step forward in our mission to revolutionize e-commerce through digitalization in the UAE and GCC, making market entry and operations smoother both for customers and businesses. With this partnership, we’re able to extend the reach of brands to a wider audience,” explained Leo Dovbenko, CEO of Yalla!Hub.
Meanwhile, new partner WEE is uniquely positioned in the UAE and already well known for fast delivery services. The company’s WEE Marketplace will soon feature goods from Yalla!Hub on their platform, empowering Dubai shoppers with 1-hour delivery windows and a next-day service across the rest of the Emirates.
“WEE Marketplace and Yalla!Hub are absolute leaders of the UAE fast e-commerce market, and this partnership opens new horizons for brands, allowing them to enter at once both platforms. We choose the brands very carefully, aiming to give the best products to our customers,” said Anastasia Kim, CEO and co-founder of WEE marketplace.
The Emirati e-commerce market has now reached a value of nearly $13 billion and is expected to grow to $20 billion by 2027. Express deliveries account for 5.5% of total merchandise turnover, which currently stands at around $700 million. Among the express delivery categories, cosmetics, pharmaceuticals, flowers, and groceries lead the way.