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Saudi Telecom Company Partners With Cubic Telecom To Deliver In-Car Services

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saudi telecom company partners with cunic telecom to deliver in car services

Saudi Telecom Company (STC), the largest mobile network operator in Saudi Arabia, has recently announced a partnership with Irish company Cubic Telecom, a leading enabler of automotive connectivity. Together, the two companies will develop in-car services for Saudi drivers, making the country’s vision of a connected future a step closer to reality.

“Partnering with Cubic enables STC as a digital enabler to simplify the delivery and management of advanced in-car services and gives us a foundation for innovating and meeting the changing needs of customers as new services evolve,” commented Dr. Sultan bin Saeed, VP of Business Development at STC.

The suite of tools provided by Cubic, called Connected Car, includes a solution that makes it possible for drivers to remotely monitor and control their vehicles via a smartphone app. It also includes an emergency calling system capable of automatically notifying emergency services in the event of a car crash.

Currently, Cubic’s in-car connectivity solution can be found in more than five million vehicles across 100 countries. The solution is embedded into vehicles at the manufacturing stage, and it gives car manufacturers the ability to collect data on cars’ performance and issue remote software updates.

“Cubic’s connected software is driving performance for carmakers and providing in-car services in key markets. We are delighted to be working with STC to help car manufacturers activate new opportunities in a very significant market,” said Barry Napier, CEO of Cubic Telecom.

Also Read: Instagram Music Is Finally Available In The Middle East

Saudi Arabia has been making significant investments to improve its telecommunications infrastructure and prepare it for the era of the Internet of Things, enabled by 5G connectivity.

In the future, connected cars are expected to be part of a larger ecosystem consisting, among other things, of smart road infrastructure, such as intelligent traffic lights that are aware of real-time traffic conditions and are able to communicate with self-driving vehicles to help them safely reach their destinations.

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Apple Announces New iPad Pro With M4 Chip And Updated iPad Air

“This is the biggest day for iPad since its introduction,” said CEO Tim Cook in a video posted to Apple’s website.

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apple announces a new ipad pro with m4 chip and updated ipad air
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Apple’s latest updates to its popular iPad Air and Pro models were announced on Tuesday, May 7. These are the first changes since 2022, the longest stretch between new models since the iconic device was revealed in 2011.

Both the 11-inch and 12.9-inch versions of the iPad Pro have received a huge design overhaul. The most noteworthy change is the move to OLED screens, with the 12.9-inch version receiving a small bump in size to 13 inches. Apple claims the new tablets are brighter and more vibrant than outgoing models, thanks to a technology it calls “tandem OLED” or “Ultra Retina XDR”.

The 13-inch model now measures an astonishing 5.1 mm in thickness, which Apple says is its slimmest device ever. (The 11-inch version is 5.3 mm thick.) For those who prefer the look of a matte display, a nano-texture coating will also be available for the first time on the Pro models.

Finally, the new iPad Pros have received a processor bump to the latest M4 chip, which Apple says is an “outrageously powerful chip for AI”, offering an example of its ability to quickly and efficiently isolate subjects from backgrounds in videos.

The iPad Pro 11-inch starts at $999, and the larger 13-inch version starts at $1,299 with 256GB of storage.

Updated iPad Air In Two Sizes

The sixth-generation iPad Air didn’t receive as many upgrades as the iPad Pro but significantly does now come in two sizes. As with the Pro models, buyers now have the choice between an 11-inch and 13-inch screen, meaning they don’t need to invest in a Pro version just to get a 30% bump in display size.

Apple kept the same design for the iPad Air that it first revealed in 2020, complete with a USB-C port and Touch ID in the top button. The only difference is the front camera placement, which has been moved to the center of the iPad when in landscape orientation.

The 11-inch iPad Air is priced at $599 for the entry-level model, while the 13-inch version starts at $799.

Also Read: How To Clean Your Apple Watch Like A Pro

New Magic Keyboard Case

Apple also announced an updated (thinner, lighter) Magic Keyboard for its Pro iPads. The refreshed version now includes a function row (with controls for screen brightness). An aluminum palm rest and large trackpad with haptic feedback also help the premium case feel more like a Macbook.

The new Magic Keyboard is available for both the 11-inch and 13-inch iPad Pros and will be priced at $299 or $349, respectively.

Apple Pencil Pro

Apple also announced a new Apple Pencil, named Pro, at its event. The new model looks exactly the same but adds a “squeeze” function that opens a new tool palette. Meanwhile, a built-in gyroscope sensor lets you alter the orientation of the tools you’re using as you twist the device, offering finer control. Finally, the new pencil gets support for Apple’s Find My network, which should keep minds at rest at the prospect of losing the $129 device.

Finally, to round off Apple’s series of announcements, the entry-level iPad was reduced to $349 — a $100 price cut.

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