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Toothpick Is Aiming To Digitize Dentalcare In The UAE & Beyond
The Dubai-based dental health startup has ambitious plans to revolutionize the way we approach oral health.
Last year, the global dental market’s value was estimated at nearly $40 billion. Despite being immensely profitable, the sector remains decidedly old-school in its approach to digitization and cloud-based solutions. For that reason, startups have enormous potential to help dentalcare providers streamline their operations and patient journeys while enhancing supply chains.
One of those startups, known as Toothpick, is a homegrown, UAE-based venture that allows dentists to find products and services in their local marketplace and matches them to various financial solutions.
Toothpick is another success story from AREA 2071, the government-funded startup accelerator helping Dubai become a leading player in the world’s interconnected digital economy. The startup is the first healthtech innovator globally to attempt to digitalize the dental industry and has acquired over 50,000 subscribers, 390 local suppliers, and sold nearly 70,000 products.
Although founded and based in Dubai, Toothpick has expanded its services into Egypt, Lebanon, and Qatar while recently signing agreements for the Saudi Arabian and Kuwaiti markets. The company’s next target regions are Germany, Austria, and Switzerland, and, if successful, the lucrative Asian and American markets.
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“We were inspired by the leadership and vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to aim as high as possible. Being immersed in the spirit of Emirates Towers and seeing the motivational quotes from the UAE’s leadership on a daily basis instilled confidence. We have attempted to integrate the UAE’s approach to problem-solving into our thinking and company structure, which has led us to achieve some significant milestones and will propel us to further success,” says Sary Azakir, Managing Partner of Toothpick.
As part of Toothpick’s pre-seed funding round, the company raised $2.8 million and is set to generate over $15 million during its Series A Round.
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“AI Seal” Certification Now Required For Dubai Gov Partnerships
The new mandatory certification is designed to build trust in AI companies and create a reliable network of providers for government and public collaboration.
Dubai has introduced the Dubai AI Seal, a certification designed to establish trust in artificial intelligence (AI) companies and solutions. This initiative, directed by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister, aims to create a reliable network of AI providers which government entities and businesses can collaborate confidently.
Companies must now obtain the AI Seal to qualify for UAE or Dubai government contracts. The Dubai Centre for Artificial Intelligence (DCAI), which developed the certification, sees it as a competitive edge for companies looking to participate in key national projects. Once certified, businesses will be permitted to showcase the seal across their websites and marketing materials, signaling their credibility and dependability.
The evaluation process will consider six main criteria: the company’s services and operations, the number of employees specializing in AI, ongoing and future projects, as well as existing partnerships with public and private sector entities.
Khalfan Belhoul, CEO of the Dubai Future Foundation, which oversees the DCAI, commented on the initiative’s potential: “This initiative will help create powerful partnerships between the public and private sectors, locally, regionally, and globally. It will help drive new economic opportunities by leveraging AI to serve better the economy, society, and the future we aspire to”.
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The Dubai AI Seal’s goals include providing a clear framework for verifying AI providers, fostering business opportunities for AI companies, and acknowledging the industry’s strategic importance to Dubai’s economy. The initiative emphasizes AI’s role in driving economic growth, creating jobs, and strengthening collaboration between government bodies and technology firms.
All technology companies operating in Dubai and offering AI-related services or products are eligible to apply for the certification at no cost through the official website.
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