News

eCommerce Fashion Platform Namshi Acquired By Noon

The deal worth $335 million will consolidate the region’s eCommerce market by bringing together two of the largest online retailers.

Published

4 years ago

August 22, 2022

Nour Nasir

Noon

Emaar, Dubai’s premiere real estate developer, has revealed that it will be selling off ownership rights to the eCommerce fashion platform Namshi, which it has owned outright since 2019, after purchasing a 51% stake back in 2017.

Namshi is being acquired by rival company Noon, who will pay $335.2 million for the acquisition, a price set by an independent valuer and approved via Dubai’s Securities & Commodities Authority. The figure represents a hefty profit for Emaar, who paid $281 in total for full ownership of the company.

“The company would like to announce that its board of directors has, in principle, approved the sale of Namshi to Noon (subject to the approval of the Noon board of directors). Detailed information will be disclosed once the approval of Noon’s board is received formally,” says Ahmad Thani Rashed Al Matrooshi, board member at Emaar.

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The move will considerably consolidate the region’s eCommerce space, as Noon and Namshi are two of the biggest online retailers in the United Arab Emirates, with shopping giant Amazon taking the top spot.

Noon was founded in 2017 by Mohamed Alabbar, the founder of Emaar properties, along with help from Saudi Arabia’s Public Investment Fund. The sale is the second major investment switch for Emaar, who recently bought a stake in the Dubai Creek Harbour development for a massive $2 billion.

News

DJI Teases Dual-Camera Osmo Pocket 4P For 2026 Launch

Though most technical claims for the new gimbal come from industry leaks rather than DJI’s own announcement.

Published

4 hours ago

May 11, 2026

Nour Nasir

dji teases dual-camera osmo pocket 4p for 2026 launch

DJI

DJI has teased a dual-camera version of its Osmo Pocket gimbal, confirming that the Osmo Pocket 4P will launch in 2026. The teaser image is the company’s first preview of the device, following months of speculation about a more advanced model in its pocket camera range.

The image shows a slightly larger device than the existing Osmo Pocket 4, with two camera modules mounted above a compact three-axis gimbal. Reports suggest one camera may use a 1-inch sensor paired with a wide-angle lens, while the second may carry a 3x zoom lens — though DJI has not officially confirmed any of these details.

According to leaks circulating ahead of the launch, the Osmo Pocket 4P could support 4K video at up to 240 frames per second, offer 14 stops of dynamic range and include 10-bit D-Log color support. Those features are commonly used by filmmakers who require greater flexibility during color grading and post-production. Reports also point to Hasselblad color tuning, continuing a partnership that has already appeared in some of DJI’s drone cameras, along with up to 128GB of built-in storage that would reduce reliance on external memory cards during longer shoots.

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The device is expected to retain features from the existing Osmo Pocket 4, including a three-axis mechanical gimbal, updated ActiveTrack subject tracking and a flip-out touchscreen display. The Osmo Pocket line is aimed at content creators, vloggers, and independent filmmakers seeking compact equipment that can produce usable footage without a larger camera system.

DJI has not provided pricing or a specific launch date beyond the 2026 window. Industry observers expect the Osmo Pocket 4P to cost more than the standard Pocket 4 because of the dual-camera setup and expanded recording capabilities, though no figures have been disclosed. So far, most of the technical detail circulating around the product remains tied to leaks rather than official confirmation.