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Emirates Just Unveiled The World’s First Robot Check-In Assistant
The airline’s Dubai check-in center lets travelers drop their luggage 24 hours and up to 4 hours before a flight.
The Dubai-based airline, Emirates, has launched a new check-in facility at the ICD Brookfield Place in the Dubai International Financial Centre featuring the world’s first robot check-in assistant.
The robot, named Sara, can assist customers with a wide range of services, including bookings, check-ins, and luggage drop-offs between 08:00 and 10:00 daily.
After unveiling the new service, Adel Al Redha, COO of Emirates, noted, “It is a state-of-the-art facility, and it is the next level of privilege that we can offer our customers. People can avoid busy periods at the airport and minimize queuing”.
The robot check-in service went operational on Thursday, April 27, and allows customers to drop off luggage as soon as 24 hours and up to 4 hours before a flight, allowing a leisurely and stress-free airport experience.
Emirates flyers can also use the check-in service for expert advice and offers on popular destinations, as well as to manage bookings, purchase upgrades, and choose their preferred seats.
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The robot check-in service premiered at Emirates HQ earlier this year and can scan passengers’ faces and match them to travel documents. With more time on their hands after using the new automated system, Emirates customers will also be able to enjoy discounted services at a range of Brookfield Place facilities, including restaurants, gyms, and high-end stores.
When it’s time to fly, Emirates passengers can travel directly to the airport via taxi or a dedicated Emirates chauffeur service. In addition, the Financial Centre Metro Station connecting Airport Terminal 3 Metro Station is a short 10-minute walk from the ICD.
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1,000 Drones Light The Dubai Sky For AC Milan Celebration
Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.
Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.
The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.
“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.
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Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.
This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.
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