News

Admitad Is Now “Mitgo”, With Big Investment Planned By 2025

As a multinational company with assets in MarTech, FinTech and more, Mitgo plans to play a big role in the MENA region’s future.

Published

2 years ago

January 25, 2023

Nour Nasir

Mitgo

Amitad, a global Performance Marketing platform and IT solutions provider, is morphing into “Mitgo”, which will become the new parent holding company for the wider Admitad group.

The move aims to simplify the current corporate structure, allowing the separate entities within the group to develop more freely, alongside plans to launch a startup incubator and entrepreneur network.

Over the past five years, Admitad has seen strong growth in the MENA region, having spent over $30 million in acquisitions and various new project launches. In 2022, the provider’s solutions generated in excess of 130 million orders for 35,000 online merchants and monetized the audiences of 100,000 publishers.

To coincide with the group’s restructuring, founder Alexander Bachmann will step in as CEO of the newly-formed Mitgo.

mitgo ceo alexander bachmann

“The worldwide economy is changing rapidly. By developing its products and investing in promising new projects, Mitgo will make a major contribution to the development of industries such as eCommerce, AdTech, and MarTech. An innovation-focused approach is the very backbone of Mitgo’s business operation. This new company structure will allow us even more freedom to launch ventures, acquire, invest – and attract investment,” says Alexander Bachmann, Mitgo CEO.

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In addition to contributing to various MENA industries, Mitgo will also form a startup incubator, supporting grass-roots initiatives and helping to drive funding to promising new ventures.

As well as offices in 10+ countries and a team of over 700 professionals, Mitgo boasts an extensive family of companies under its umbrella. From coupon and voucher advertising solutions such as FairSavings to influencer marketing from ConvertSocial, the group continues to grow from strength to strength, with further investments of $75-$100 million planned before 2025.

News

“AI Seal” Certification Now Required For Dubai Gov Partnerships

The new mandatory certification is designed to build trust in AI companies and create a reliable network of providers for government and public collaboration.

Published

18 hours ago

January 21, 2025

Nour Nasir

ai seal certification now required for dubai gov partnerships

Dubai Media Office

Dubai has introduced the Dubai AI Seal, a certification designed to establish trust in artificial intelligence (AI) companies and solutions. This initiative, directed by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister, aims to create a reliable network of AI providers which government entities and businesses can collaborate confidently.

Companies must now obtain the AI Seal to qualify for UAE or Dubai government contracts. The Dubai Centre for Artificial Intelligence (DCAI), which developed the certification, sees it as a competitive edge for companies looking to participate in key national projects. Once certified, businesses will be permitted to showcase the seal across their websites and marketing materials, signaling their credibility and dependability.

The evaluation process will consider six main criteria: the company’s services and operations, the number of employees specializing in AI, ongoing and future projects, as well as existing partnerships with public and private sector entities.

dubai ai seal certification

Khalfan Belhoul, CEO of the Dubai Future Foundation, which oversees the DCAI, commented on the initiative’s potential: “This initiative will help create powerful partnerships between the public and private sectors, locally, regionally, and globally. It will help drive new economic opportunities by leveraging AI to serve better the economy, society, and the future we aspire to”.

Also Read: Top Free AI Chatbots Available In The Middle East

The Dubai AI Seal’s goals include providing a clear framework for verifying AI providers, fostering business opportunities for AI companies, and acknowledging the industry’s strategic importance to Dubai’s economy. The initiative emphasizes AI’s role in driving economic growth, creating jobs, and strengthening collaboration between government bodies and technology firms.

All technology companies operating in Dubai and offering AI-related services or products are eligible to apply for the certification at no cost through the official website.