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Carasti Expands To Saudi Arabia After Raising $2 Million

To celebrate its recent expansion, Carasti is launching with a Ramadan offer of 50% off the first-month subscription for new Saudi subscribers.

Published

4 years ago

March 25, 2022

David Morelo

carasti expands to saudi arabia after raising $2 million

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From March 23, 2022, on-demand car subscription service Carasti is available in Riyadh, Saudi Arabia. The expansion of the UAE-based company into the Kingdom comes after a successful bridge round that helped Carasti raise $2 million from venture firms Net Ventures and Rua Growth.

The bridge round will soon be followed by Carasti’s Series A funding round, which should help it further drive growth and establish itself as a dominant player in the car rental and leasing market in Saudi Arabia, which is expected to reach $2.5 billion by 2026, according to a report by Mordor Intelligence.

“After a successful 2.5 years of rapid growth in the UAE, we are now making it possible for Saudi drivers to get a car without any of the hassles of ownership; our full-subscription model looks set to become the go-to brand for the Kingdom’s automotive needs starting today and into the future” said Claudio Esposito-Aiardo, CEO of Carasti.

Carasti offers a growing selection of new and nearly-new cars, and its subscription process takes less than three minutes to complete. Customers can choose from all-inclusive subscriptions ranging from 1 to 24 months, with prices starting at just SAR 1,799 ($479 USD) per month. The few required documents can be conveniently uploaded using the Carasti app, available to download on both the App Store and Google Play Store.

Also Read: 4 Smartphones Coming To The Middle East This Spring

To celebrate its recent expansion, Carasti is launching with a Ramadan offer of 50 percent off the first-month subscription for new Saudi subscribers. To take advantage of the offer, simply enter the code “WOW50” when signing up. After completing the quick and easy sign-up process, the selected vehicle can be ready in as little as 4 hours.

All subscriptions include not only the car itself but also all other expenses typically associated with car ownership, such as insurance, warranty, maintenance, and around-the-clock roadside assistance and delivery.

Related Topics:Automotive Carasti Saudi Arabia

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.