News

Global Tech Giants Boost Saudi Presence Due To State Pressure

Firms including Amazon, Google, and Microsoft face government legislation designed to curb economic leakage.

Published

1 year ago

January 11, 2024

Nour Nasir

global tech giants boost saudi presence due to state pressure

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Global technology heavyweights, such as Amazon, Google, and Microsoft, are actively expanding their presence in Saudi Arabia in response to the government’s intention to withhold contracts from companies lacking regional headquarters within the country.

The move is part of a greater economic agenda that involves curbing the substantial amount of state and citizen spending that exits the country annually. As part of that plan, the government seeks to cease awarding contracts to international firms that merely shuttle executives in and out of the Kingdom.

Saudi Arabia introduced the new regulations in February 2021, citing a desire to minimize “economic leakage”. As per government records, all three of the US corporations mentioned above have now obtained licenses to establish regional headquarters in Riyadh in adherence to the January 1st deadline.

Towards the end of 2023, there was a noticeable surge in activity among large corporations aiming to establish local headquarters. Notable among the firms that have already received licenses are Airbus, Oracle, and Pfizer.

In further efforts to bolster the economy and attract international investments, Crown Prince Mohammed bin Salman has also eased restrictions on gender mixing, women driving, and public entertainment. Nevertheless, limited lifestyle options and policies such as the continued alcohol ban have deterred many foreign executives from residing in the country.

Also Read: Oman Plans To Have 22,000 EVs On Its Roads By 2030

However, Saudi Arabia’s status as the largest economy in the region, along with plans to invest trillions of dollars to become a tourism and commercial hub, has prompted numerous multinational corporations to reevaluate their Middle East operations.

Recent Saudi economic policies are widely seen as an attempt to compete with Dubai, the Middle East’s foremost business hub, which has long attracted multinational firms due to its lifestyle, low taxation, and connectivity. So far, more than 200 firms have already received headquarters licenses, including Bechtel, PwC, and PepsiCo, all of whom have announced Riyadh as their regional headquarters.

News

Samsung To Roll Out One UI 7 Starting April 7

The update will introduce AI-driven tools and Google integration, along with a fresh design and enhanced personalization options.

Published

20 hours ago

March 20, 2025

Nour Nasir

Samsung

Samsung has confirmed that One UI 7 will officially begin rolling out on April 7, bringing a fresh design and enhanced personalization options. This update is tailored for a more intuitive user experience, powered by AI-driven improvements. Initially, One UI 7 will be available in the U.S. on the Galaxy S24 series, Galaxy Z Fold6, and Z Flip6 starting April 10. The rollout will gradually expand to more Galaxy smartphones and tablets in the following weeks.

Refined Design And More Customization

With One UI 7, Samsung is introducing a cleaner, more cohesive look aimed at making customization easier and more intuitive. The home screen, widgets, and lock screen have been redesigned to streamline navigation and personalization.

One standout feature is Now Bar, which provides real-time updates directly on the lock screen. Whether checking workout progress during a run or seeing what’s playing on Galaxy Buds, users can access key information with just a swipe — no need to unlock the phone.

AI-Powered Enhancements For A Smoother Experience

Samsung has integrated AI into One UI 7 to make everyday interactions more seamless and efficient. Galaxy AI helps users complete tasks with minimal app switching, while AI Select suggests relevant actions based on selected content. For instance, users can swipe the Edge Panel and tap the AI Select icon while watching a video to instantly create a GIF.

Writing Assist — a favorite tool for Galaxy users — will now offer automatic text summarization and formatting. Meanwhile, Drawing Assist provides a creative boost by generating visuals from text prompts, images, or sketches. Another highlight, Audio Eraser, allows users to fine-tune video sound by isolating and adjusting different audio elements.

Also Read: Google’s Alphabet To Acquire Cybersecurity Firm Wiz For $32 Billion

Finally, Samsung has added greater integration with Google Gemini. Users can simply activate Gemini and ask, “Find Italian restaurants with outdoor seating that are pet friendly” to get instant recommendations. Natural language search also makes adjusting settings easier — users can now tap the mic icon in Settings and say, My eyes feel tired, to receive suggestions like dimming the screen or enabling Eye Comfort Shield.

Device Compatibility And Rollout Schedule

The One UI 7 update will begin rolling out on April 7, with more devices receiving it in the weeks that follow. Compatible models include the Galaxy S24 series, Galaxy S24 FE, Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold6, Z Flip6, Z Fold5, Z Flip5, and the Galaxy Tab S10 and Tab S9 series.