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Global Tech Giants Boost Saudi Presence Due To State Pressure

Firms including Amazon, Google, and Microsoft face government legislation designed to curb economic leakage.

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global tech giants boost saudi presence due to state pressure
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Global technology heavyweights, such as Amazon, Google, and Microsoft, are actively expanding their presence in Saudi Arabia in response to the government’s intention to withhold contracts from companies lacking regional headquarters within the country.

The move is part of a greater economic agenda that involves curbing the substantial amount of state and citizen spending that exits the country annually. As part of that plan, the government seeks to cease awarding contracts to international firms that merely shuttle executives in and out of the Kingdom.

Saudi Arabia introduced the new regulations in February 2021, citing a desire to minimize “economic leakage”. As per government records, all three of the US corporations mentioned above have now obtained licenses to establish regional headquarters in Riyadh in adherence to the January 1st deadline.

Towards the end of 2023, there was a noticeable surge in activity among large corporations aiming to establish local headquarters. Notable among the firms that have already received licenses are Airbus, Oracle, and Pfizer.

In further efforts to bolster the economy and attract international investments, Crown Prince Mohammed bin Salman has also eased restrictions on gender mixing, women driving, and public entertainment. Nevertheless, limited lifestyle options and policies such as the continued alcohol ban have deterred many foreign executives from residing in the country.

Also Read: Oman Plans To Have 22,000 EVs On Its Roads By 2030

However, Saudi Arabia’s status as the largest economy in the region, along with plans to invest trillions of dollars to become a tourism and commercial hub, has prompted numerous multinational corporations to reevaluate their Middle East operations.

Recent Saudi economic policies are widely seen as an attempt to compete with Dubai, the Middle East’s foremost business hub, which has long attracted multinational firms due to its lifestyle, low taxation, and connectivity. So far, more than 200 firms have already received headquarters licenses, including Bechtel, PwC, and PepsiCo, all of whom have announced Riyadh as their regional headquarters.

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Mamo Completes $3.4M Funding Round To Enhance Fintech Services

The startup will use the influx of cash to expand into Saudi Arabia and across the wider GCC while improving its product offering.

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mamo completes $3.4 million funding round to enhance fintech services
Mamo

UAE-based fintech Mamo has announced the completion of a $3.4 million funding round that will help the startup extend its market presence and improve its product offering. Investors included 4DX Ventures, the Dubai Future District Fund and Cyfr Capital.

Mamo’s platform offers “payment collection, corporate cards and expense management” to help small and medium-sized businesses consolidate and streamline their operations. With the latest influx of capital, Mamo will further develop its comprehensive suite of services and begin testing its product lines in Saudi Arabia, further extending its footprint across the GCC.

Imad Gharazeddine, co-founder and CEO of Mamo, stated: “We’ve been in the market for a while now and are incredibly proud of what our team has achieved. The holistic and expansive nature of our product offering has helped us continue to grow sustainably. This additional funding will allow us to reach our medium-term goals even faster. The support from new and existing investors is a testament to our strong expertise and the ability to deliver on our customer promise”.

Daniel Marlo, General Partner of lead investor 4DX Ventures, added: “We have immense trust in Imad’s vision, leadership and Mamo’s innovative approach to provide a user-friendly and comprehensive financial solution for SMEs that makes financial management more accessible and efficient. We are proud to partner with them and support their mission”.

Also Read: A Guide To Digital Payment Methods In The Middle East

Amer Fatayer, Managing Director of Dubai Future District Fund’s investment team, also commented: “Mamo’s localized product lines serve as an infrastructure for SME payments and spend management in UAE, a segment that is underserved by the country’s current banking infrastructure. The team has taken a product-first approach to consolidating SMEs’ financial journeys and building a fintech solution deeply embedded in a business’s core operations”.

To date, Mamo has raised around $13 million in investment funding and now boasts a team of 30 people. The company’s intuitive financial services platform has allowed over 1,000 businesses to consolidate their financial operations and significantly reduce payment fees.

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