In 2016, Instagram turned off the ability to display new posts in chronological order, claiming that users were missing many posts, even those posted by their close connections.
The algorithmic home feed took over, and it has been dictating what Instagram users see until now. After more than five years and many heated discussions about how the algorithmic home feed works, the ability to display new posts in chronological order is finally back.
“We want you to be able to shape Instagram into the best possible experience, and giving you ways to quickly see what you’re most interested in is an important step in that direction,” writes Adam Mosseri, Head of Instagram, in a blog post.
The decision to bring back the chronological feed comes after last year’s Senate hearing, during which Mosseri was asked if he believed users should be able to use the app without being manipulated by algorithms. The hearing prompted Instagram to say that it would give its users more freedom, and the social network has finally delivered on that promise.
In addition to the chronological feed, there’s now also a new favorites feed option, which shows the latest posts from a list of chosen accounts.
To activate the chronological and favorites feeds:
- Launch the Instagram app on your smartphone.
- Tap the Instagram logo in the top left corner.
- Choose Following to see posts in chronological order or Favorites to see the latest posts from chosen accounts.
Unfortunately, the change doesn’t stick, which means that Instagram’s algorithmic feed will be back every time you reopen the Instagram app.
Another limitation is that it’s not possible to see Stories from the chronological and favorites feeds, making them feel somewhat inferior to the algorithmic feed, and that’s probably exactly how Instagram wants it to feel in order to steer its users toward the default experience.
Spotify Is Experimenting With Artist NFT Collections
According to a recent survey, it seems that the currently tested NFT collections are just the first step toward a much broader implementation of NFTs into the platform.
NFT sales may have declined by 92 percent since September 2021, but that’s not stopping Spotify from experimenting with a new feature that lets artists display their non-fungible token (NFT) collections on the music streaming platform.
At the moment, only a small group of artists are taking part in the experiment, including Steve Aoki and The Wombats. What’s more, only select US users of the Spotify app for Android can see NFTs when they visit the profile pages of the aforementioned artists.
“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” said Spotify spokesperson. “We routinely conduct a number of tests in an effort to improve artist and fan experiences.”
It’s important to point out that not all Spotify experiments result in new features. It all depends on the feedback the music streaming platform receives from users.
According to a survey some Spotify users have recently received, it seems that the currently tested NFT collections are just the first step toward a much broader implementation of NFTs into the platform. More specifically, Spotify seems to be thinking about allowing its users to directly purchase NFT art to support their favorite artists.
Considering how polarizing NFTs have been since their inception in 2014, it shouldn’t come as a surprise that many Spotify users have immediately expressed their dissatisfaction with the idea of NFTs becoming part of the Spotify music listening experience.
Other large tech companies are also experimenting with NFTs. Instagram, for example, started testing NFT integration last week, allowing NFT creators and collectors to display their tokens on the platform. Mark Zuckerberg himself believes that NFTs and digital collectibles in general will play an integral role in the metaverse, the new iteration of the internet.