In 2016, Instagram turned off the ability to display new posts in chronological order, claiming that users were missing many posts, even those posted by their close connections.
The algorithmic home feed took over, and it has been dictating what Instagram users see until now. After more than five years and many heated discussions about how the algorithmic home feed works, the ability to display new posts in chronological order is finally back.
“We want you to be able to shape Instagram into the best possible experience, and giving you ways to quickly see what you’re most interested in is an important step in that direction,” writes Adam Mosseri, Head of Instagram, in a blog post.
The decision to bring back the chronological feed comes after last year’s Senate hearing, during which Mosseri was asked if he believed users should be able to use the app without being manipulated by algorithms. The hearing prompted Instagram to say that it would give its users more freedom, and the social network has finally delivered on that promise.
In addition to the chronological feed, there’s now also a new favorites feed option, which shows the latest posts from a list of chosen accounts.
To activate the chronological and favorites feeds:
- Launch the Instagram app on your smartphone.
- Tap the Instagram logo in the top left corner.
- Choose Following to see posts in chronological order or Favorites to see the latest posts from chosen accounts.
Unfortunately, the change doesn’t stick, which means that Instagram’s algorithmic feed will be back every time you reopen the Instagram app.
Another limitation is that it’s not possible to see Stories from the chronological and favorites feeds, making them feel somewhat inferior to the algorithmic feed, and that’s probably exactly how Instagram wants it to feel in order to steer its users toward the default experience.
Yalla!Hub Forms New Partnership With WEE Marketplace
The collaboration will accelerate e-commerce digitalization and allow for speedy deliveries across the Gulf countries.
After raising $6 million to expand into Saudi Arabia and Qatar, Yalla!Hub is now set to collaborate with WEE to facilitate the sale of products through both YallaMarket and the WEE marketplace. The companies plan to enhance the GCC e-commerce market using a range of innovative solutions for sales and delivery, presenting new opportunities for Emirati-based and foreign suppliers.
“This collaboration with WEE Marketplace signifies a major step forward in our mission to revolutionize e-commerce through digitalization in the UAE and GCC, making market entry and operations smoother both for customers and businesses. With this partnership, we’re able to extend the reach of brands to a wider audience,” explained Leo Dovbenko, CEO of Yalla!Hub.
Meanwhile, new partner WEE is uniquely positioned in the UAE and already well known for fast delivery services. The company’s WEE Marketplace will soon feature goods from Yalla!Hub on their platform, empowering Dubai shoppers with 1-hour delivery windows and a next-day service across the rest of the Emirates.
“WEE Marketplace and Yalla!Hub are absolute leaders of the UAE fast e-commerce market, and this partnership opens new horizons for brands, allowing them to enter at once both platforms. We choose the brands very carefully, aiming to give the best products to our customers,” said Anastasia Kim, CEO and co-founder of WEE marketplace.
The Emirati e-commerce market has now reached a value of nearly $13 billion and is expected to grow to $20 billion by 2027. Express deliveries account for 5.5% of total merchandise turnover, which currently stands at around $700 million. Among the express delivery categories, cosmetics, pharmaceuticals, flowers, and groceries lead the way.