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MENA Online Electronics Sales Grew By 7% In 2023

Despite inflation and rising prices, the Admitad affiliate network says growth aligns perfectly with the global rate.

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mena online electronics sales grew by 7% in 2023

According to newly released data from the Admitad affiliate network, MENA shoppers made 7% more orders in 2023 and spent 5% more while doing so. The reported rates perfectly align with the pace of global growth, according to Admitad’s analytics.

As part of the study, the company examined over 9 million online orders across 360+ brands. 600,000 MENA online orders were included in those figures, along with 144 local brands and local branches of global companies such as Canon, Dyson, Huawei, Alibaba, and more.

When it comes to online electronic purchases, the MENA cities with the highest share of orders in 2023 were Dubai, Tel Aviv, Riyadh, Abu Dhabi, Jeddah, Ramat Gan, Petaẖ Tiqwa, Istanbul, Sharjah and Kuwait City.

According to Admitad’s data, the main channels through which MENA brands and marketplaces attracted sales were: (by their share in the total number of sales)

  • Affiliate Stores: 23%
  • Content Platforms & Online Media: 21%
  • Groups & Blogs In Social Media: 4%
  • Contextual & Targeted Ads: 5%
  • Cashback Services: 2%
  • Coupon Sites: 4%
  • External Mobile Apps: 2%
  • Other: 3%

Sales through third-party mobile apps grew significantly in 2023, with purchases of electronics through those mediums doubling. Sales through affiliate stores jumped 62%, while MENA buyers also paid more attention to recommendations from content platforms and media this year, with sales through those channels rising by 12%.

Also Read: Tribit FlyBuds C1 Earbuds Review: The Ultimate Bang For Your Buck

Admitad experts remain optimistic about their forecast for the growth of online sales of electronics in 2023 and believe that the MENA market will continue to expand. Of key importance for the industry is the upcoming holiday sale season, with brands hoping to maximize profits during White Friday and Cyber Monday.

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Lebanon Ministers Meet Visa Over National Digital Payment Platform

Finance and technology ministers say a comparative study and roadmap will follow before any decision on adopting a model.

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lebanon ministers meet visa over national digital payment platform

Lebanon’s finance and technology ministers met representatives from Visa last week to discuss a proposed unified national digital payment platform for government services, according to a readout from the Ministry of Finance.

The meeting brought together Finance Minister Yassin Jaber, Minister of State for Technology and Artificial Intelligence Kamal Shehadeh, a Visa delegation, and experts from both ministries. Discussion focused on whether Lebanon could establish a single platform through which citizens and institutions would pay taxes, fees, fines and other official transactions electronically, using mobile phones and other digital channels.

The Visa delegation presented examples from countries that have adopted unified government payment platforms, including the United Arab Emirates, Singapore, Estonia and Jordan. According to the readout, the examples were presented as having increased collection rates and expanded financial inclusion.

Talks covered settlement mechanisms, direct transfer to the treasury account, financial reconciliation, risk management, cybersecurity, fees, and an operational model that would involve the private sector. The parties agreed to continue technical and institutional consultations, prepare a comparative study, and develop an implementation roadmap before any decision on adopting a model for Lebanon.

Jaber said the Ministry of Finance had already enabled citizens to pay using credit cards and e-wallets through transfer companies, but described the proposed platform as a further step. He framed the development of electronic payment and collection systems as a priority within the ministry’s modernization plan.

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Shehadeh outlined the citizen-facing concept as a single mobile application through which users could settle obligations to ministries, government institutions and other bodies.

“The idea, in short, is that any citizen downloads an application on their mobile phone, through which they can pay all service obligations for all ministries, government institutions, or those owned by the Lebanese state, and others as well, as the platform is not limited only to state institutions,” he said.

Shehadeh added that the platform would not displace banks and money transfer companies that currently provide collection services to the state, calling it complementary to their work.

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