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Microsoft Reveals New Products At Surface 2022 Event

It’s that time of year when big tech announces new releases, and it’s currently Microsoft’s turn in the limelight.

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microsoft reveals new products at surface 2022 event
Microsoft

Microsoft unveiled a raft of new Surface-branded products at its Surface 2022 event held yesterday (Wednesday, 12th October). The lineup comprises several Windows-based devices, though a few low-key Xbox reveals also happened, along with a new app. Here’s everything you need to know:

Surface Pro 9

microsoft surface pro 9

The Surface Pro 9 edition was unveiled at the event, featuring a 13-inch display with a 2,880 x 1,920 resolution and an adaptive 120Hz refresh rate. Processors come in several flavors, with either an i5 or i7 version of Intel’s 12th gen Core processor installed, or a (possibly Qualcomm-based) Microsoft SQ3 chip. The Wi-Fi models come with 8GB, 16GB, or 32GB of RAM, while the 5G version ships with 8GB or 32GB.

In terms of storage, the Intel Surface Pros come with removable SSD drives in sizes up to 1TB, while the SQ3 version maxes out at 512GB — though the lower specced device will achieve 19 hours of battery life, compared to the Intel unit’s 15.5.

When it comes to ports, the Surface Pro 9 comes with a pair of USB-C ports offering Thunderbolt 4 compatibility, with the SQ3 version only getting regular USB-C, along with a SIM slot.

Surface Laptop 5

microsoft surface laptop 5

If you’re in the market for a more conventional laptop, Microsoft also has you covered with their new Surface Laptop 5. Resolution is slightly lower for the 13.5 screen than on the Surface Pro, coming in at 2,256 x 1,504, though you’ll get similar configurations of storage and Intel Core processors.

Interestingly, the 13.5-inch laptop seems to beat the 15-inch model when it comes to battery life. Microsoft rates the smaller portable at 18 hours, while the 15-inch version is only good for 17. Buyers will get one USB-C port with Thunderbolt 4, one USB type-A port, and the faithful 3.5mm headphone jack will also be present.

Surface Studio 2+

microsoft surface studio 2+

Last but not least, desktop PC enthusiasts will be pleased to hear that Microsoft has also announced a new all-in-one computer in the form of the 28-inch Surface Studio 2+. The big-screen device is aimed at creative users who need large amounts of processing power for art projects or complex 3D rendering.

The Surface Studio comes with a massive 4,500 x 3,000 resolution, powered by an NVIDIA GeForce RTX 2060, with 32GB of RAM and 1TB of fast storage.

Everything Else

microsoft surface accessibility for all

Although the surface computers stole the show at Microsoft’s 2022 event, the tech giant also made several small announcements about a range of adaptive accessories, including the Xbox Adaptive Controller, and a new Microsoft 365 app called Microsoft Designer, powered by AI.

While we’d love to give release dates and prices for everything announced at the show, no details have emerged just yet, but we’ll hopefully see shipments begin well before the new year.

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

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samsung and spotify offer free premium deal in mena
Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.

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