The demand for cloud computing has surged massively in the Middle East since the outbreak of the pandemic, and companies like Oracle are happy to meet it.
Earlier this week, the Texas-based company announced the opening of its second cloud region in the United Arab Emirates, providing local businesses with global, secure, and high-performance environments that they can use to support their workloads.
The new cloud region is located in Abu Dhabi, and, together with the older Dubai region, it supports the UAE’s Fourth Industrial Revolution Strategy.
“With the Dubai and Abu Dhabi Regions, we have the required cloud infrastructure for organizations across public and private sectors, including SMBs, to accelerate their digital transformation,” said Oracle’s executive vice president of Technology for the EMEA region, Richard Smith.
According to Oracle, the main benefits of the Abu Dhabi Region for local businesses include easier data compliance, reduced costs, enhanced performance, superior resiliency, higher availability, improved customer experiences, and more. Because the region is built on Oracle Cloud Infrastructure (OCI), new customers should be able to migrate existing workloads with ease.
Oracle is a major player in the Middle East, and its clients include everyone from Abu Dhabi Customs to Emaar Properties to Mashreq Bank. Jae Sook Evans, Oracle’s chief information officer, said that the Middle East is a priority region for the company.
Oracle aims to operate a network of at least 44 cloud regions globally by the end of 2022. Currently, it has 34 cloud regions globally, with new regions also set to open in Europe, Asia, and Latin America. Its largest competitors in the Middle East include IBM, Amazon Web Services, SAP, and Alibaba Cloud.
The cloud market in the Middle East is forecasted to reach over $8.79 Billion by 2022, up from $2.17 Billion in 2016.
Spotify Is Experimenting With Artist NFT Collections
According to a recent survey, it seems that the currently tested NFT collections are just the first step toward a much broader implementation of NFTs into the platform.
NFT sales may have declined by 92 percent since September 2021, but that’s not stopping Spotify from experimenting with a new feature that lets artists display their non-fungible token (NFT) collections on the music streaming platform.
At the moment, only a small group of artists are taking part in the experiment, including Steve Aoki and The Wombats. What’s more, only select US users of the Spotify app for Android can see NFTs when they visit the profile pages of the aforementioned artists.
“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” said Spotify spokesperson. “We routinely conduct a number of tests in an effort to improve artist and fan experiences.”
It’s important to point out that not all Spotify experiments result in new features. It all depends on the feedback the music streaming platform receives from users.
According to a survey some Spotify users have recently received, it seems that the currently tested NFT collections are just the first step toward a much broader implementation of NFTs into the platform. More specifically, Spotify seems to be thinking about allowing its users to directly purchase NFT art to support their favorite artists.
Considering how polarizing NFTs have been since their inception in 2014, it shouldn’t come as a surprise that many Spotify users have immediately expressed their dissatisfaction with the idea of NFTs becoming part of the Spotify music listening experience.
Other large tech companies are also experimenting with NFTs. Instagram, for example, started testing NFT integration last week, allowing NFT creators and collectors to display their tokens on the platform. Mark Zuckerberg himself believes that NFTs and digital collectibles in general will play an integral role in the metaverse, the new iteration of the internet.