News

Oracle Opens A New Cloud Region In Abu Dhabi

Oracle aims to operate a network of at least 44 cloud regions globally by the end of 2022.

Published

5 years ago

November 13, 2021

David Morelo

oracle opens a new cloud region in abu dhabi

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The demand for cloud computing has surged massively in the Middle East since the outbreak of the pandemic, and companies like Oracle are happy to meet it.

Earlier this week, the Texas-based company announced the opening of its second cloud region in the United Arab Emirates, providing local businesses with global, secure, and high-performance environments that they can use to support their workloads.

The new cloud region is located in Abu Dhabi, and, together with the older Dubai region, it supports the UAE’s Fourth Industrial Revolution Strategy.

“With the Dubai and Abu Dhabi Regions, we have the required cloud infrastructure for organizations across public and private sectors, including SMBs, to accelerate their digital transformation,” said Oracle’s executive vice president of Technology for the EMEA region, Richard Smith.

According to Oracle, the main benefits of the Abu Dhabi Region for local businesses include easier data compliance, reduced costs, enhanced performance, superior resiliency, higher availability, improved customer experiences, and more. Because the region is built on Oracle Cloud Infrastructure (OCI), new customers should be able to migrate existing workloads with ease.

Also Read: UAE Central Bank Establishes Cybersecurity Operations Center

Oracle is a major player in the Middle East, and its clients include everyone from Abu Dhabi Customs to Emaar Properties to Mashreq Bank. Jae Sook Evans, Oracle’s chief information officer, said that the Middle East is a priority region for the company.

Oracle aims to operate a network of at least 44 cloud regions globally by the end of 2022. Currently, it has 34 cloud regions globally, with new regions also set to open in Europe, Asia, and Latin America. Its largest competitors in the Middle East include IBM, Amazon Web Services, SAP, and Alibaba Cloud.

The cloud market in the Middle East is forecasted to reach over $8.79 Billion by 2022, up from $2.17 Billion in 2016.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.