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QFZA Announces Qatar’s First Laptop Manufacturing Facility
Once operational, it will become Qatar’s first laptop manufacturing facility and ship out over 350,000 products every year.
The global outbreak of the COVID-19 pandemic and the subsequent swift transition toward remote work has tested the production capacity of virtually every laptop manufacturer. In the Middle East, the laptop and desktop market grew more than 12 percent during the pandemic, with shipments going up by 23 percent. Now, Qatar Free Zones Authority (QFZA) has announced its plan to establish a state-of-the-art production facility in Umm Alhoul Free Zone. Once operational, it will become Qatar’s first laptop manufacturing facility and ship out over 350,000 products every year.
The task of building the facility has been appointed to iLife Digital, a leading intelligent robotics and electronics company based in Florida, US, and Prime Technologies, a subsidiary of Ali Bin Ali Holding. The two companies will use it to produce everything from laptops to desktop computers to smartwatches.
“We are proud to host this partnership between iLife Digital and Prime Technologies at Umm Alhoul Free Zone. It is the latest example of our close collaboration with the Qatari private sector to foster growth and innovation for the country and the broader region,” said H.E. Ahmad Al-Sayed, Minister of State and Chairman of QFZA.
In addition to becoming the region’s manufacturing powerhouse, the new facility will also support logistics and R&D activities and become home to a consumer solutions center. In total, it’s expected to create 160 jobs in the region, including 144 skilled opportunities.
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“Our Group has always been known for pioneering efforts and supporting innovations to get the best for the people of Qatar. The new facility, with its state-of-the-art production and R&D facility along with a logistics and customer solutions center, is a reiteration of such efforts,” commented Vice-Chairman & EVP of Ali Bin Ali Holding Mr. Nabeel Ali Bin Ali.
The construction of Qatar’s first laptop manufacturing facility is an important step toward achieving the country’s National Vision 2030, whose goal is to create a knowledge-based economy and promote economic diversification.
News
Samsung And Spotify Offer Free Premium Deal In MENA
Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.
Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.
Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.
For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.
“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.
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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.
“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.
The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.
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