News

Deezer’s Shaker Connects Friends Across Music Apps

The new feature lets users share music with up to 14 people, even if they don’t use the same streaming platform.

Published

1 year ago

November 14, 2023

Nour Nasir

Deezer

Amongst a flurry of updates, improvements, and a recent rebrand, music streaming service Deezer has now announced Shaker. The new feature lets users “access the perfect music mix for any moment with friends, family, co-workers, or anyone you want to spend time with”.

The concept is simple: With a few screen taps or mouse clicks, a mix is generated that blends together a group of friends’ favorite music and includes fun insights into the musical compatibility and guilty pleasures of group members.

Aside from the intuitive interface, the clever thing about Shaker is that it allows users to connect with up to 14 friends using a simple invite link — even if they use a different platform like Spotify and don’t want to download the Deezer app. The Shaker algorithm then starts work by generating a mix of 70 songs tailored to the group’s unique preferences. If they’re unhappy with the selection, they can easily refresh a mix or curate a playlist from scratch.

Also Read: Best Music Streaming Services In The Middle East

“Shaker is designed to create a feeling of connection, encourage people to experience music more freely, erase the boundaries between friends, and create a space where you can discover new songs to fall in love with,“ explained Alexandra Leloup, VP Product at Deezer, “To achieve this, it was key to not only include tailored playlists based on the musical tastes of users and their friends but to make sure everyone can join in no matter which streaming platform they use”.

Shaker aims to help users say goodbye to hours spent curating playlists for their parties, road trips, and sports sessions, creating the perfect fusion of music tastes to connect friends like never before.

News

1,000 Drones Light The Dubai Sky For AC Milan Celebration

Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.

Published

3 days ago

November 21, 2024

Nour Nasir

Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.

The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.

cyberdrone ac milan dubai

“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.

Also Read: Joby Begins Construction Of Dubai’s First Vertiport For Air Taxis

Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.

This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.