News

Facebook Has Surveyed People About Their Ramadan Shopping & Media Habits

Published

4 years ago

April 1, 2021

facebook has surveyed people about their ramadan shopping and media habits

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Eager to learn more about the influence of the coronavirus pandemic on the shopping and media consumption habits of people during Ramadan, Facebook’s insights and research division, called Facebook IQ, and analytics firm YouGov published a marketing guide called Ramadan: This is the Joy of Discovery, which features key insights from their survey.

The survey was conducted between May 23 and June 13, 2020, and it included 17,758 participants. “Approximately 1,500 interviews were completed in 11 countries, with samples that were representative of the adult online population across age, gender and region in each market,” write Facebook IQ and YouGov in their marketing guide. “For the global average data cuts in this guide, we focused our analysis on the eight markets where Ramadan is celebrated by the majority of the population.”

Facebook

The most important insight is that the pandemic has fundamentally changed how people shop. Among those surveyed, 42 percent are planning to spend less time shopping in stores during Ramadan, choosing to shop online using their mobile devices instead. This is a major opportunity for marketers, who need to offer a seamless experience throughout the purchase journey to increase their conversion rates and sales.

During Ramadan, nearly half of all survey participants agreed that they spend more time on their mobile devices, and 8 in 10 said that they don’t put their smartphones and tablets down even while watching TV, including members of Gen X and Baby Boomers. One of their favorite activities around Ramadan is discovering shopping ideas, researching things to buy, and, of course, purchasing items.

Also Read: Microsoft Wants To Purchase Discord And We Know Why

The first shopping peak happens just before Ramadan, in mid-April, and the second shopping peak coincides with the start of Eid. Even though 39 percent of shoppers start planning their purchases about a month before celebrations start, only 20 percent have completed shopping when Ramadan begins.

For more insights like these, read the full marketing guide, which Facebook kindly published on its website.

News

Space42 & Cobham Satcom Launch New Satellite Broadband Terminal

IP NEO has been engineered to provide uninterrupted, high-speed connectivity for sectors that rely on secure communication.

Published

2 days ago

March 12, 2025

Nour Nasir

space42 and cobham satcom launch new satellite broadband terminal

UAE-based SpaceTech firm Space42, has teamed with Cobham Satcom, a global player in satellite communications, to introduce IP NEO — a next-generation satellite broadband terminal built for reliability and security.

Developed through a collaboration between Cobham Satcom and Space42’s satellite solutions division, Thuraya, IP NEO is engineered to provide uninterrupted, high-speed connectivity for sectors that rely on secure communication. Its design, optimized for compactness and durability, ensures seamless data transmission across Thuraya’s network, making it a valuable asset for government agencies, NGOs, corporations, and even individuals operating in remote areas where traditional technologies may fall short.

As the exclusive provider of Thuraya 4 terminals for Space42, Cobham Satcom has also played a crucial role in building the ground infrastructure for the upcoming Thuraya 4 satellite network. This strategic integration reinforces Cobham Satcom’s standing as a leading global provider of L-band connectivity solutions.

Ali Al Hashemi, CEO of Yahsat Space Services at Space42, emphasized the terminal’s strengths, stating: “IP NEO demonstrates our commitment to delivering secure, resilient, and future-ready satellite communication solutions. Built on robust L-band technology, the platform ensures reliable connectivity, even in the most challenging environments. Its compatibility with Thuraya 4 further strengthens its capabilities, enabling high-throughput speeds that meet the evolving demands of mission-critical operations”.

Designed to support critical applications such as internet access, video conferencing, surveillance, and VPN connectivity, IP NEO is built to withstand tough conditions, featuring water and dust resistance — ideal for use in extreme environments.

Also Read: Pure Electric Expands To UAE, Boosting Micro-Mobility Sector

Christophe Duret, CEO of Cobham Satcom, highlighted the impact of this innovation: “Along with Space42’s state-of-the-art Thuraya 4 satellite’s advanced capabilities, our new terminals for government and commercial end-users will provide the fastest standard L-band connectivity ever achieved, unlocking new opportunities for secure and resilient high-speed connectivity for demanding land and ocean environments”.

Part of Space42’s next-generation product lineup, IP NEO is designed for long-term adaptability and is fully compatible with the Thuraya 4 satellite. Once operational, Thuraya 4 will enable IP NEO to deliver speeds of up to 1024 kbps, along with simultaneous voice and data communication along with remote terminal access.

The official launch of IP NEO is set to take place at the 2025 SatShow (March 11-13, 2025), at the Walter E. Washington Convention Center in Washington, D.C.