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Facebook Has Surveyed People About Their Ramadan Shopping & Media Habits

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facebook has surveyed people about their ramadan shopping and media habits
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Eager to learn more about the influence of the coronavirus pandemic on the shopping and media consumption habits of people during Ramadan, Facebook’s insights and research division, called Facebook IQ, and analytics firm YouGov published a marketing guide called Ramadan: This is the Joy of Discovery, which features key insights from their survey.

The survey was conducted between May 23 and June 13, 2020, and it included 17,758 participants. “Approximately 1,500 interviews were completed in 11 countries, with samples that were representative of the adult online population across age, gender and region in each market,” write Facebook IQ and YouGov in their marketing guide. “For the global average data cuts in this guide, we focused our analysis on the eight markets where Ramadan is celebrated by the majority of the population.”

facebook iq ramadan insights

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The most important insight is that the pandemic has fundamentally changed how people shop. Among those surveyed, 42 percent are planning to spend less time shopping in stores during Ramadan, choosing to shop online using their mobile devices instead. This is a major opportunity for marketers, who need to offer a seamless experience throughout the purchase journey to increase their conversion rates and sales.

During Ramadan, nearly half of all survey participants agreed that they spend more time on their mobile devices, and 8 in 10 said that they don’t put their smartphones and tablets down even while watching TV, including members of Gen X and Baby Boomers. One of their favorite activities around Ramadan is discovering shopping ideas, researching things to buy, and, of course, purchasing items.

Also Read: Microsoft Wants To Purchase Discord And We Know Why

The first shopping peak happens just before Ramadan, in mid-April, and the second shopping peak coincides with the start of Eid. Even though 39 percent of shoppers start planning their purchases about a month before celebrations start, only 20 percent have completed shopping when Ramadan begins.

For more insights like these, read the full marketing guide, which Facebook kindly published on its website.

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Samsung’s New Exynos 2200 Smartphone Chip Comes With AMD Xclipse GPU

The new GPU will enable next-level mobile gaming experiences, support 200 MP camera sensors, and ensure smooth performance under all circumstances.

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samsung's new exynos 2200 smartphone chip comes with amd xclipse gpu

Samsung’s Exynos smartphone series of ARM-based system-on-chips (SoCs) traditionally comes with Mali GPUs, but the company’s new premium SoC is breaking this tradition by featuring an Xclipse GPU with AMD’s RDNA 2 graphics architecture.

The new GPU, together with 8 Armv9 CPU cores (1 powerful Cortex-X2 core, 3 balanced Cortex-A710 cores, and 4 efficient Cortex-A510 cores) and an upgraded neural processing unit (NPU), are supposed to enable next-level mobile gaming experiences, support camera sensors with a resolution of up to 200 MP, and generally ensure smooth performance under all circumstances.

“Built on the most advanced 4-nanometer (nm) EUV (extreme ultraviolet lithography) process, and combined with cutting-edge mobile, GPU and NPU technology, Samsung has crafted the Exynos 2200 to provide the finest experience for smartphone users” said Yongin Park, President of System LSI Business at Samsung Electronics.

Samsung named its new GPU “Xclipse” to reflect the fact that it’s positioned between console and traditional mobile graphic processors. The South Korean conglomerate believes that the GPU will bring an end to the old era of mobile gaming and usher in a new era characterized by features that have until now been associated primarily with PC gaming, such as hardware-accelerated ray tracing and variable rate shading.

Also Read: BlackBerry Has Officially Pulled The Plug On Older Devices

According to David Wang, Senior Vice President of Radeon Technologies Group at AMD, the Xclipse GPU is the first result of multiple planned generations of AMD RDNA graphics in Exynos SoCs, so fans of Samsung smartphones have a lot to look forward to in the future.

In addition to the already mentioned performance-oriented improvements, the Exynos 2200 integrates a better 5G modem capable of achieving speeds of up to 10 Gbps by utilizing both 4G LTE and 5G NR signals at the same time. The SoC’s Integrated Secure Element (iSE) can safely store cryptographic information for enhanced data security and privacy.

The Exynos 2200 is currently being mass-produced, and it’s expected that it will be one of the main selling points of the upcoming Galaxy S22 smartphone.

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