News

Facebook Has Surveyed People About Their Ramadan Shopping & Media Habits

Published

3 years ago

April 1, 2021

facebook has surveyed people about their ramadan shopping and media habits

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Eager to learn more about the influence of the coronavirus pandemic on the shopping and media consumption habits of people during Ramadan, Facebook’s insights and research division, called Facebook IQ, and analytics firm YouGov published a marketing guide called Ramadan: This is the Joy of Discovery, which features key insights from their survey.

The survey was conducted between May 23 and June 13, 2020, and it included 17,758 participants. “Approximately 1,500 interviews were completed in 11 countries, with samples that were representative of the adult online population across age, gender and region in each market,” write Facebook IQ and YouGov in their marketing guide. “For the global average data cuts in this guide, we focused our analysis on the eight markets where Ramadan is celebrated by the majority of the population.”

Facebook

The most important insight is that the pandemic has fundamentally changed how people shop. Among those surveyed, 42 percent are planning to spend less time shopping in stores during Ramadan, choosing to shop online using their mobile devices instead. This is a major opportunity for marketers, who need to offer a seamless experience throughout the purchase journey to increase their conversion rates and sales.

During Ramadan, nearly half of all survey participants agreed that they spend more time on their mobile devices, and 8 in 10 said that they don’t put their smartphones and tablets down even while watching TV, including members of Gen X and Baby Boomers. One of their favorite activities around Ramadan is discovering shopping ideas, researching things to buy, and, of course, purchasing items.

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The first shopping peak happens just before Ramadan, in mid-April, and the second shopping peak coincides with the start of Eid. Even though 39 percent of shoppers start planning their purchases about a month before celebrations start, only 20 percent have completed shopping when Ramadan begins.

For more insights like these, read the full marketing guide, which Facebook kindly published on its website.

News

Samsung Galaxy Ring Wearable Will Launch In Eight Sizes

A recent Korean report reveals the model numbers of the new health tracking device, as well as details of its key features.

Published

3 days ago

April 25, 2024

Nour Nasir

samsung galaxy ring wearable will launch in eight sizes

The global launch of the Samsung Galaxy Ring is hotly anticipated, with details about the next-gen wearable gradually emerging since the company’s teaser announcement back in January. Now, a report has also unveiled the model numbers for the device, suggesting it will be available in eight different sizes.

While Samsung has yet to divulge detailed specs and features of the Galaxy Ring, it’s likely to feature an array of health and sleep monitoring functionalities, while boasting a battery life of up to nine days on a single charge.

As per a Galaxy Club report, there are currently eight confirmed variants of the Galaxy Ring: SM-Q500, SM-Q501, SM-Q502, SM-Q505, SM-Q506, SM-Q507, SM-Q508, and SM-Q509.

However, the mystery shrouding two absent model numbers persists, leaving speculation as to whether they signify additional sizes or if Samsung plans to unveil a later ninth variant of the ring, as previously hinted. There’s conjecture that these models may correspond to US ring sizes 5 and above, commencing with the SMQ500, with subsequent numbers potentially indicating larger ring sizes, possibly reaching up to size 13, aligning with model number SM-Q509.

Also Read: Adobe Reveals New AI Tools That Will Wow Photoshop Novices

Recent Korean reports have shed light on how Samsung’s Mobile eXperience division (MX) collaborated with the Home Appliance department to integrate Samsung Food with the Galaxy Ring: Tailored for daily activity tracking, the Galaxy Ring, when paired with Samsung Food and an intelligent Samsung refrigerator featuring AI vision, delivers personalized dietary guidance based on calorie intake and BMI.

Samsung is banking on the user-friendly interface and high durability of the ring to redefine the healthcare wearables landscape. Meanwhile, Apple is also making strides in the development of a smart ring, aimed at monitoring users’ health biometrics discreetly when worn on the finger. According to the Electronic Times report, Apple has been closely monitoring market interest in this more inconspicuous alternative to a traditional watch.