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Facebook Has Surveyed People About Their Ramadan Shopping & Media Habits

Published

4 years ago

April 1, 2021

facebook has surveyed people about their ramadan shopping and media habits

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Eager to learn more about the influence of the coronavirus pandemic on the shopping and media consumption habits of people during Ramadan, Facebook’s insights and research division, called Facebook IQ, and analytics firm YouGov published a marketing guide called Ramadan: This is the Joy of Discovery, which features key insights from their survey.

The survey was conducted between May 23 and June 13, 2020, and it included 17,758 participants. “Approximately 1,500 interviews were completed in 11 countries, with samples that were representative of the adult online population across age, gender and region in each market,” write Facebook IQ and YouGov in their marketing guide. “For the global average data cuts in this guide, we focused our analysis on the eight markets where Ramadan is celebrated by the majority of the population.”

Facebook

The most important insight is that the pandemic has fundamentally changed how people shop. Among those surveyed, 42 percent are planning to spend less time shopping in stores during Ramadan, choosing to shop online using their mobile devices instead. This is a major opportunity for marketers, who need to offer a seamless experience throughout the purchase journey to increase their conversion rates and sales.

During Ramadan, nearly half of all survey participants agreed that they spend more time on their mobile devices, and 8 in 10 said that they don’t put their smartphones and tablets down even while watching TV, including members of Gen X and Baby Boomers. One of their favorite activities around Ramadan is discovering shopping ideas, researching things to buy, and, of course, purchasing items.

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The first shopping peak happens just before Ramadan, in mid-April, and the second shopping peak coincides with the start of Eid. Even though 39 percent of shoppers start planning their purchases about a month before celebrations start, only 20 percent have completed shopping when Ramadan begins.

For more insights like these, read the full marketing guide, which Facebook kindly published on its website.

News

UAE’s Etihad Rail Launches In 2026 — What You Need To Know

A 1,200 km passenger network will transform public transport, with 11 connected cities, and high-speed trains cutting inter-emirate travel times.

Published

1 day ago

May 19, 2025

Nour Nasir

Etihad Rail

Etihad Rail has confirmed that its long-anticipated passenger train service will officially launch in 2026, ushering in a new era of high-speed, inter-emirate travel. The UAE’s national railway developer shared the announcement on X (formerly Twitter), as work continues on a 1,200 km passenger network set to connect 11 cities across all seven emirates.

The news marks a major leap in public transportation for the country, with passenger trains designed to reach speeds of up to 200 km/h. Travel times will be significantly reduced — Abu Dhabi to Dubai is expected to take just under an hour, while the journey to Fujairah will be cut to around 105 minutes. A separate high-speed line, capable of reaching 350 km/h, is also in the works to link Abu Dhabi and Dubai in just 30 minutes.

The backbone of the network was completed in 2023, when Etihad Rail launched its 900 km freight service linking key industrial and logistics hubs across the UAE, including ports in Abu Dhabi, Dubai, and Fujairah. Now, the focus has shifted to passenger infrastructure.

The first station will be located in Sakamkam, Fujairah city centre, and a second is confirmed near University City in Sharjah. Dubai’s main station is expected to be adjacent to Jumeirah Golf Estates Metro Station, while Abu Dhabi’s is anticipated along the corridor separating Mussafah Industrial Area and Mohammed Bin Zayed City.

Also Read: UGREEN Nexode Pro Review: Portable Yet Powerful Chargers

Once completed, the passenger network will link cities including Al Sila, Al Ruwais, Al Mirfa, Dubai, Sharjah, Al Dhaid, Abu Dhabi, Ras Al Khaimah and Fujairah. Integration with Oman is also part of the long-term vision. A new cross-border project — Hafeet Rail — will span 303 km between Sohar and Abu Dhabi’s Al Wathba area. Developed by Etihad Rail in collaboration with Oman Rail and Mubadala, the link is expected to deepen trade and tourism ties between the two countries.

Etihad Rail’s passenger trains will carry up to 400 passengers each and feature Wi-Fi, entertainment systems, charging points, and onboard food and beverage options to ensure a comfortable experience. To further simplify access, passengers will be able to pay with their nol cards, thanks to a partnership between Etihad Rail and Dubai’s Roads and Transport Authority (RTA). The collaboration aims to integrate fare payments and booking systems under one unified platform.