News

Google Cloud Announces New Regional Hub In Qatar

The initiative is expected to bolster the country’s economic output by $18.9 billion from 2023 to 2030 and will eventually generate an additional 25,000 jobs.

Published

3 years ago

May 24, 2023

Nour Nasir

google cloud announces new regional hub in qatar

Google Cloud is working with Qatar’s Ministry of Communications and Information Technology and the Qatar Free Zone Authority to establish a regional hub in the country’s capital, Doha.

The hub will be the company’s first in the GCC region. It will focus on the digital transformation of the company in Qatar and the wider Middle East, helping Google to develop its products and services.

The Doha hub was recently announced as part of Google Cloud’s global network of 37 regions and 112 zones. As a result of the expansion, Google Cloud services can now be used in over 200 countries and territories worldwide.

According to research by Google Cloud (conducted by Access Partnership), creating a new hub is anticipated to impact Qatar’s economy significantly. Between 2023 and 2030, the manufacturing facility will contribute approximately $18.9 billion to Qatar’s economic output and is also expected to create around 25,000 jobs by 2030.

Google says the new Doha regional hub will have three areas where users can submit apps and store them for better protection against attacks. The infrastructure will also include Google’s major cloud products, such as Computer Engine, Cloud Run, Cloud SQL, Google Kubernetes Engine, Spanner, and more. These products provide users with various tools and features to meet their cloud needs and support them with their digital processes.

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The official announcement was made at a launch event attended by Qatari cabinet officials and business leaders, highlighting the importance of Google’s regional expansion to local cloud infrastructure.

Minister of Communications and Information Technology Mohammed bin Ali Al Mannai welcomed the announcement, declaring that the new hub aligns with Qatar’s National Vision 2030, stating, “The new cloud region will contribute to giving impetus to economic and productivity growth, and will allow various government and private companies and institutions within Qatar the opportunity to achieve significant efficiency gains by adopting flexible features in dealing with digital technology”.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

5 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.