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Netflix Is Testing A Way To Stop Its Users From Sharing Their Passwords

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netflix is testing a way to stop its users from sharing their passwords

It seems that Netflix is no longer fine with users sharing their passwords with other people because the popular video streaming service is testing a new account ownership verification prompt.

“This test is designed to help ensure that people using Netflix accounts are authorized to do so,” said Netflix spokesperson Ebony Turner. Users who see the prompt are asked to verify account ownership by a code, sent via email or text. At the time of writing, the test seems to be rolled out more or less randomly, but that could quickly change in the future.

Netflix, which now has more than 200 million subscribers around the world, said that users who are unable to verify account ownership wouldn’t be able to continue using the service unless they purchase their own subscription.

While this measure is unlikely to stop password sharing among friends and extended family members, who can simply share the required authorization code, but it may at least slow down password sharing on various online forums and dark web sites.

The decision to crack down on password sharing is likely a reaction to the growing competition Netflix is facing, with streaming services such as Amazon Prime Video, HBO Max, Disney Plus, and Hulu offering their own original TV shows and movies.

Also Read: Netflix Is Introducing Sleep Timer Functionality On Android

Back in 2016, Netflix co-founder and chief executive Reed Hasting said that password sharing was something Netflix had to learn to live with because the amount of legitimate password sharing between family members was too high. Even in 2019, chief product officer Greg Peters stated that the streaming service had no plans to change its stance on password sharing.

Right now, Netflix’s terms of service state that the service is intended “for your personal and non-commercial use only and may not be shared with individuals beyond your household.” It’s not really clear whether Netflix means a physical household, so we wouldn’t be surprised to see the company clarify its terms of service if the new account ownership verification prompt becomes a standard feature.

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“AI Seal” Certification Now Required For Dubai Gov Partnerships

The new mandatory certification is designed to build trust in AI companies and create a reliable network of providers for government and public collaboration.

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ai seal certification now required for dubai gov partnerships
Dubai Media Office

Dubai has introduced the Dubai AI Seal, a certification designed to establish trust in artificial intelligence (AI) companies and solutions. This initiative, directed by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister, aims to create a reliable network of AI providers which government entities and businesses can collaborate confidently.

Companies must now obtain the AI Seal to qualify for UAE or Dubai government contracts. The Dubai Centre for Artificial Intelligence (DCAI), which developed the certification, sees it as a competitive edge for companies looking to participate in key national projects. Once certified, businesses will be permitted to showcase the seal across their websites and marketing materials, signaling their credibility and dependability.

The evaluation process will consider six main criteria: the company’s services and operations, the number of employees specializing in AI, ongoing and future projects, as well as existing partnerships with public and private sector entities.

dubai ai seal certification

Khalfan Belhoul, CEO of the Dubai Future Foundation, which oversees the DCAI, commented on the initiative’s potential: “This initiative will help create powerful partnerships between the public and private sectors, locally, regionally, and globally. It will help drive new economic opportunities by leveraging AI to serve better the economy, society, and the future we aspire to”.

Also Read: Top Free AI Chatbots Available In The Middle East

The Dubai AI Seal’s goals include providing a clear framework for verifying AI providers, fostering business opportunities for AI companies, and acknowledging the industry’s strategic importance to Dubai’s economy. The initiative emphasizes AI’s role in driving economic growth, creating jobs, and strengthening collaboration between government bodies and technology firms.

All technology companies operating in Dubai and offering AI-related services or products are eligible to apply for the certification at no cost through the official website.

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