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Saudi National Day 2022 To Be Held In The Metaverse
Developed by creative agency The Bold Group, Saudi Arabia will host its first ever National Day as a virtual event, complete with collectable NFT wearables.
The concept behind the metaverse is that of a persistent, 3D online world combining multiple virtual spaces. The metaverse will be a place where users can work, game, and socialize together in a digital environment. On the 22-24th of September 2022, the online universe will edge closer to the mainstream, hosting the first ever Saudi National Day as a virtual event.
The pioneering online festival has been organized and developed by The Bold Group in collaboration with the King Abdulaziz Foundation for Research and Archives (Darah). The event will showcase immersive 3D spaces, enabling visitors to tour the Kingdom and soak up the local heritage, landmarks, food, culture, music, and more.
As well as the experience of a virtual visit to Saudi Arabia, the Bold Group’s decentralized platform will feature iconic wearable national attire in the form of NFTs. The organizers will also provide POAP (Proof of Attendance Protocol) as a limited edition collectible NFT so virtual tourists can show off their participation in the world’s first virtual Saudi National Day.
“We’re witnessing a major transformation in the Saudi digital industry where Saudi Arabia is being increasingly recognized as a key player in the global technology scene […] Disruptive technologies like the metaverse is the future, and we at The Bold Group aim to be a key player in that evolution. The idea to usher in the Saudi National Day […] was inspired by the challenge of convening people across the Kingdom’s 13 different regions to celebrate Saudi Arabia in one virtual space,” says Ziad AbuRjaily, Creative Technology Director in the Bold Experience Unit.
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Saudi Arabia is currently at the cutting edge of the world’s digital transformation and aims to become a global technology hub. Groundbreaking events like the Saudi National Day will further highlight the region as a place where innovation and creativity flourish, putting the Kingdom at the center of the rapidly expanding metaverse.
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At I/O 2026, Sundar Pichai Concedes AI Must Deliver Real Value
Gemini 3.5, a personal agent called Spark, agentic shopping, and Android XR eyewear are all aimed at making AI feel useful, not just impressive.
Google’s annual I/O developer conference (I/O 2026) has recently become a status update on the same question: can the company turn its AI spending into products people use every day? This year, chief executive Sundar Pichai described Google as being in a phase of hyper progress, while conceding this is the part of the cycle where people want to see real value in the products they use on a day-to-day basis.
The strategy on display was to push agents — AI systems that act on a user’s behalf — into nearly every Google product at once. Search now has an “intelligent search box” that returns generated explainer videos alongside links. Gmail, Docs, YouTube and Maps are gaining their own agent layers, including a Docs Live feature that turns spoken instructions into drafted text with citations.
Two new models, Gemini 3.5 and a cheaper Gemini 3.5 Flash, arrived the same day. Google says 900 million people now use Gemini, and that more than 50 billion images have been generated with it. The pricing tier names are likely to confuse buyers: a new AI Ultra plan launches at $100 a month, while the older Gemini AI Ultra drops from $250 to $200.
The flashier announcements were Gemini Omni, a video generator pitched as a more realistic answer to OpenAI’s discontinued Sora 2, and Gemini Spark, a personal agent that handles recurring tasks across a user’s Google account. A new universal shopping cart lets agents complete purchases across multiple retailers from inside Google itself, placing the company between the merchant and the buyer, and also owning the checkout.
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Google also confirmed its Android XR eyewear, built with Samsung and frames from Warby Parker and Gentle Monster. Audio-only glasses ship this autumn; a display-equipped version, which would superimpose live translations into the wearer’s field of view, is still in development. Both sets translate, however only the display version shows you the result.
What Pichai did not resolve is the bargain underneath all this. An agent is only useful to the degree it knows your calendar, your inbox, your shopping history and your physical surroundings. Google has now confirmed that, in time, the same context may carry advertising.
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