The concept behind the metaverse is that of a persistent, 3D online world combining multiple virtual spaces. The metaverse will be a place where users can work, game, and socialize together in a digital environment. On the 22-24th of September 2022, the online universe will edge closer to the mainstream, hosting the first ever Saudi National Day as a virtual event.
The pioneering online festival has been organized and developed by The Bold Group in collaboration with the King Abdulaziz Foundation for Research and Archives (Darah). The event will showcase immersive 3D spaces, enabling visitors to tour the Kingdom and soak up the local heritage, landmarks, food, culture, music, and more.
As well as the experience of a virtual visit to Saudi Arabia, the Bold Group’s decentralized platform will feature iconic wearable national attire in the form of NFTs. The organizers will also provide POAP (Proof of Attendance Protocol) as a limited edition collectible NFT so virtual tourists can show off their participation in the world’s first virtual Saudi National Day.
“We’re witnessing a major transformation in the Saudi digital industry where Saudi Arabia is being increasingly recognized as a key player in the global technology scene […] Disruptive technologies like the metaverse is the future, and we at The Bold Group aim to be a key player in that evolution. The idea to usher in the Saudi National Day […] was inspired by the challenge of convening people across the Kingdom’s 13 different regions to celebrate Saudi Arabia in one virtual space,” says Ziad AbuRjaily, Creative Technology Director in the Bold Experience Unit.
Saudi Arabia is currently at the cutting edge of the world’s digital transformation and aims to become a global technology hub. Groundbreaking events like the Saudi National Day will further highlight the region as a place where innovation and creativity flourish, putting the Kingdom at the center of the rapidly expanding metaverse.
World’s Largest Metaverse Developer Opens Dubai Office
LandVault, the largest metaverse creator, is expanding its presence into the MENA region.
LandVault, the world’s largest metaverse developer, will expand operations to Dubai later this month as part of an ongoing strategy to boost its presence in the MENA region. The company aims to help local businesses gain a foothold in the expanding web 3.0 universe and sees exciting opportunities to bolster its client portfolio.
So far, metaverse developer LandVault has lived up to its name, creating and curating over 100 square feet of virtual space for a diverse range of organizations, including the nearby Yas Marina Circuit, Aldar, Mastercard, Standard Chartered, World of Women, Hershey’s, and many more.
The Dubai government’s Metaverse Strategy is one of the key reasons LandVault has been inspired to move to the region, as leaders plan to transform the Emirate into one of the world’s top 10 metaverse economies by 2030. Eventually, it’s hoped that in excess of 1,000 companies in the blockchain and web 3.0 spaces will be inspired to set up entities in the region, creating around 40,000 new jobs in the process.
“We are excited to open our office in Dubai and to be a part of the vibrant tech community in the UAE. The MENA region is a key market for us, and we believe that our presence in Dubai will allow us to assist the region and explore new opportunities. We are also excited about the potential for the metaverse in the real estate industry in the UAE. We look forward to working with developers and real estate companies to showcase their properties in a new and innovative way,” says Sam Huber, CEO of LandVault.
Alongside developing the metaverse from its new Dubai office, LandVault will also deploy its technology to assist the UAE’s real estate sector. Developers will soon be able to showcase their projects in a way that was never previously possible, reaching a much wider audience with immersive and interactive property tours and even virtual showrooms.