The concept behind the metaverse is that of a persistent, 3D online world combining multiple virtual spaces. The metaverse will be a place where users can work, game, and socialize together in a digital environment. On the 22-24th of September 2022, the online universe will edge closer to the mainstream, hosting the first ever Saudi National Day as a virtual event.

The pioneering online festival has been organized and developed by The Bold Group in collaboration with the King Abdulaziz Foundation for Research and Archives (Darah). The event will showcase immersive 3D spaces, enabling visitors to tour the Kingdom and soak up the local heritage, landmarks, food, culture, music, and more.

As well as the experience of a virtual visit to Saudi Arabia, the Bold Group’s decentralized platform will feature iconic wearable national attire in the form of NFTs. The organizers will also provide POAP (Proof of Attendance Protocol) as a limited edition collectible NFT so virtual tourists can show off their participation in the world’s first virtual Saudi National Day.

“We’re witnessing a major transformation in the Saudi digital industry where Saudi Arabia is being increasingly recognized as a key player in the global technology scene […] Disruptive technologies like the metaverse is the future, and we at The Bold Group aim to be a key player in that evolution. The idea to usher in the Saudi National Day […] was inspired by the challenge of convening people across the Kingdom’s 13 different regions to celebrate Saudi Arabia in one virtual space,” says Ziad AbuRjaily, Creative Technology Director in the Bold Experience Unit.

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Saudi Arabia is currently at the cutting edge of the world’s digital transformation and aims to become a global technology hub. Groundbreaking events like the Saudi National Day will further highlight the region as a place where innovation and creativity flourish, putting the Kingdom at the center of the rapidly expanding metaverse.