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Confirmed: Apple’s October Event Will Take Place Next Week

Apple will likely announce two new MacBook Pro models, a high-end Mac Mini, and third-generation AirPods.

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confirmed apple's october event will take place next week
Apple

Not much time has passed since the last Apple event, and another one is already right around the corner. Apple has recently confirmed that its next hardware event will take place next week, on October 18th, at 1:00PM ET / 10:00AM PT.

Called “Unleashed,” the upcoming event was teased on Twitter by Apple marketing executive Greg Joswiak. Let’s take a look at the most likely announcements Apple will make:

  • New 14- & 16-Inch MacBook Pro Models: According to available information, the stars of the show will be two new MacBook Pro models with an Arm-based processor called the M1X. The new processor is expected to have ten CPU cores and 16 or 32 GPU cores, giving it a substantial performance boost over the already admirably powerful M1 chip that debuted last year. The new MacBooks will likely use mini-LED display technology and offer more connectivity options.
  • High-End Mac Mini: The new M1X processor may appear in one additional product: a high-end Mac mini aimed at power users who edit high-definition video, produce music, develop software, and do other demanding tasks on their computers. Additional ports compared to the current M1-powered Mac mini are to be expected, and Apple might even use the same magnetic power plug that doubles as Ethernet cable the new M1 iMac users.
  • Third-Generation AirPods: Everyone was expecting Apple to announce the third-generation AirPods during the last event, but that didn’t happen. As such, it’s almost certain that we’ll finally get to see them next week. Their design is anticipated to be similar to the AirPods Pro, but they probably won’t support active noise cancellation nor feature replaceable ear tips.

How To Watch Apple’s Unleashed Event

Just like the previous few events, the October 18 Apple event will be streamed online, and there are several ways how you can watch it as it takes place:

Should you miss it, you’ll be able to watch the archived version of the stream at a later date.

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Saudi EV Adoption Accelerates With BYD Expansion & Tesla Launch

Saudi Arabia’s EV market is gaining momentum as BYD plans major showroom growth and Tesla establishes a foothold in Riyadh.

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saudi ev adoption accelerates with byd expansion and tesla launch

Saudi Arabia’s ambitions to become a regional hub for electric mobility are drawing greater investment from global automakers. As part of Vision 2030, the Kingdom is targeting 30% electric vehicle (EV) adoption in the capital, Riyadh, by the end of the decade — an objective that’s now shaping the strategic interests of international EV brands.

Chinese manufacturer BYD is planning a substantial thrust into the Saudi market, building on its current footprint of three showrooms. According to Jerome Saigot, BYD’s managing director in the Kingdom, the company aims to open 10 showrooms by the end of 2026.

“Saudi Arabia is a complex market. You need to go fast. You need to think big,” Saigot recently told reporters. “We are not here to stay at 5,000 or 10,000 cars a year”.

The announcement follows Tesla’s entry into the Saudi EV space, with the US automaker opening its first showroom in Riyadh in April. Tesla joins early players like BYD and Geely in what remains a nascent but strategically important segment for the Kingdom.

The Saudi Public Investment Fund (PIF) has also ramped up its electric mobility agenda. Its efforts include major investments in Lucid Motors, the creation of local EV brand Ceer, and support for the rollout of national charging infrastructure.

Also Read: Twitch Launches Arabic Right-To-Left Interface For Web & Mobile

However, electric vehicles still only account for just over 1% of total car sales in Saudi Arabia, according to data from PwC cited by Bloomberg. Key challenges include high upfront costs, limited public charging access, and the added complexity of operating in extreme heat conditions.

In spite of those hurdles, Saigot views Tesla’s entry as a net positive. “The more Tesla communicates on marketing, the better it is for us,” he said. Saigot joined BYD in April, having previously held executive roles at Nissan and Great Wall Motor.

With multiple brands scaling up activity in parallel — and government-backed infrastructure investment underway — Saudi Arabia’s EV sector appears set for rapid acceleration over the next few years.

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