Not much time has passed since the last Apple event, and another one is already right around the corner. Apple has recently confirmed that its next hardware event will take place next week, on October 18th, at 1:00PM ET / 10:00AM PT.
Called “Unleashed,” the upcoming event was teased on Twitter by Apple marketing executive Greg Joswiak. Let’s take a look at the most likely announcements Apple will make:
- New 14- & 16-Inch MacBook Pro Models: According to available information, the stars of the show will be two new MacBook Pro models with an Arm-based processor called the M1X. The new processor is expected to have ten CPU cores and 16 or 32 GPU cores, giving it a substantial performance boost over the already admirably powerful M1 chip that debuted last year. The new MacBooks will likely use mini-LED display technology and offer more connectivity options.
- High-End Mac Mini: The new M1X processor may appear in one additional product: a high-end Mac mini aimed at power users who edit high-definition video, produce music, develop software, and do other demanding tasks on their computers. Additional ports compared to the current M1-powered Mac mini are to be expected, and Apple might even use the same magnetic power plug that doubles as Ethernet cable the new M1 iMac users.
- Third-Generation AirPods: Everyone was expecting Apple to announce the third-generation AirPods during the last event, but that didn’t happen. As such, it’s almost certain that we’ll finally get to see them next week. Their design is anticipated to be similar to the AirPods Pro, but they probably won’t support active noise cancellation nor feature replaceable ear tips.
How To Watch Apple’s Unleashed Event
Just like the previous few events, the October 18 Apple event will be streamed online, and there are several ways how you can watch it as it takes place:
Should you miss it, you’ll be able to watch the archived version of the stream at a later date.
Spotify Is Experimenting With Artist NFT Collections
According to a recent survey, it seems that the currently tested NFT collections are just the first step toward a much broader implementation of NFTs into the platform.
NFT sales may have declined by 92 percent since September 2021, but that’s not stopping Spotify from experimenting with a new feature that lets artists display their non-fungible token (NFT) collections on the music streaming platform.
At the moment, only a small group of artists are taking part in the experiment, including Steve Aoki and The Wombats. What’s more, only select US users of the Spotify app for Android can see NFTs when they visit the profile pages of the aforementioned artists.
“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” said Spotify spokesperson. “We routinely conduct a number of tests in an effort to improve artist and fan experiences.”
It’s important to point out that not all Spotify experiments result in new features. It all depends on the feedback the music streaming platform receives from users.
According to a survey some Spotify users have recently received, it seems that the currently tested NFT collections are just the first step toward a much broader implementation of NFTs into the platform. More specifically, Spotify seems to be thinking about allowing its users to directly purchase NFT art to support their favorite artists.
Considering how polarizing NFTs have been since their inception in 2014, it shouldn’t come as a surprise that many Spotify users have immediately expressed their dissatisfaction with the idea of NFTs becoming part of the Spotify music listening experience.
Other large tech companies are also experimenting with NFTs. Instagram, for example, started testing NFT integration last week, allowing NFT creators and collectors to display their tokens on the platform. Mark Zuckerberg himself believes that NFTs and digital collectibles in general will play an integral role in the metaverse, the new iteration of the internet.