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Confirmed: Apple’s October Event Will Take Place Next Week

Apple will likely announce two new MacBook Pro models, a high-end Mac Mini, and third-generation AirPods.

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confirmed apple's october event will take place next week
Apple

Not much time has passed since the last Apple event, and another one is already right around the corner. Apple has recently confirmed that its next hardware event will take place next week, on October 18th, at 1:00PM ET / 10:00AM PT.

Called “Unleashed,” the upcoming event was teased on Twitter by Apple marketing executive Greg Joswiak. Let’s take a look at the most likely announcements Apple will make:

  • New 14- & 16-Inch MacBook Pro Models: According to available information, the stars of the show will be two new MacBook Pro models with an Arm-based processor called the M1X. The new processor is expected to have ten CPU cores and 16 or 32 GPU cores, giving it a substantial performance boost over the already admirably powerful M1 chip that debuted last year. The new MacBooks will likely use mini-LED display technology and offer more connectivity options.
  • High-End Mac Mini: The new M1X processor may appear in one additional product: a high-end Mac mini aimed at power users who edit high-definition video, produce music, develop software, and do other demanding tasks on their computers. Additional ports compared to the current M1-powered Mac mini are to be expected, and Apple might even use the same magnetic power plug that doubles as Ethernet cable the new M1 iMac users.
  • Third-Generation AirPods: Everyone was expecting Apple to announce the third-generation AirPods during the last event, but that didn’t happen. As such, it’s almost certain that we’ll finally get to see them next week. Their design is anticipated to be similar to the AirPods Pro, but they probably won’t support active noise cancellation nor feature replaceable ear tips.

How To Watch Apple’s Unleashed Event

Just like the previous few events, the October 18 Apple event will be streamed online, and there are several ways how you can watch it as it takes place:

Should you miss it, you’ll be able to watch the archived version of the stream at a later date.

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How Motorsports Teams Use Big Data To Drive Innovation On The Racetrack

Discover how the best motorsports teams in the world use the vast volumes of data they generate to achieve an edge over the competition.

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how motorsports teams use big data to drive innovation on the racetrack

Motorsports — some may not view them as real sports, but nowhere else can you see man and machine working together in perfect harmony, pushing to the absolute limit of performance. While the best racing drivers in the world are battling it out on track, there’s another race going on behind the scenes: a battle of minds with some of the brightest engineers in the world working to extract every ounce of performance out of their machinery. Motorsports are as much a competition for the engineers and crew as it is for the drivers themselves.

At their very core, motorsports are all about finding an advantage over your competitors, however large or small, because every little bit counts. And the best way to gain a competitive edge over your rivals is to use data — tons and tons of it.

Using Data To Unlock On-Track Performance

Racing teams generate and analyze huge volumes of data per race; we’re talking tens of terabytes measuring every single aspect — even the most minute — of not only the vehicle’s performance but also the driver’s.

There are many different categories and classes of motorsports, ranging from road cars to purpose-built racing cars like in Formula One or bikes in the case of MotoGP. These two motorsports have the most popular championships in the world, but for simplicity’s sake, we’re going to stick with Formula One (F1), described as the very pinnacle of motorsports.

Teams collect data for three main reasons: to measure the vehicle’s performance on track, to measure the driver’s performance, and to help the engineers identify and understand key areas of improvement on the car.

F1 cars have thousands of sensors monitoring parameters such as tire temperature, brake temperatures, engine performance, component wear, and so on in real time (known as telemetry data). These teams can also use the data gathered, along with feedback they receive from the drivers, to make minor real-time adjustments to the car during the race, such as engine power settings. This telemetry, along with the weather information the teams gather, can also enable them to devise effective race strategies to decide exactly when to pit and change tires and what compound of tires to switch to, especially when weather conditions are unpredictable.

If this wasn’t impressive enough, the race engineers can also view the driver’s exact inputs: when they’re braking, accelerating, and turning into a corner, alongside a host of other information like heart rate and other biometric data. The engineers can then give them feedback on what is working and what isn’t, enabling the driver to adjust their approach to extract even more performance out of themselves and the car. It’s safe to say that in modern F1, even the cars are data-driven.

Data-Driven Development In The Factory

The petabytes of data gathered by racing teams on the track are then analyzed after the race to determine what areas of the car need improvement. Since F1 greatly restricts on-track testing, teams are forced to rely on incredibly complex simulations to develop the car. The more accurate data they use, the more accurate these simulations.

This data is also used by the team to develop F1 car simulators that are used by the drivers. These simulator rigs are much more accurate, complex, and unsurprisingly expensive compared to consumer simulator rigs. This simulator testing plays a major role in not only helping the engineers understand the characteristics of the car without having to perform on-track testing, but also in helping them set up the car for a race. Each track is different, and the car setup varies depending on the track and weather conditions during the race weekend.

Data Is King

In motorsports, every little advantage can make a difference. And with F1’s recently introduced budget cap, teams can no longer dump huge amounts of money to fix any issues with their cars, meaning data is now the most valuable currency in F1.

Big data analytics will only continue to play an increasingly prominent role in motorsports as has been the case since the early 80s. The most competitive teams are those that know how to effectively use the vast amounts of data at their disposal to drive innovation on the racetrack.

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