News

Mitgo’s New Gaming Network Has The MENA Region In Its Sights

The technique introduces nearly invisible “perturbations” to throw off algorithmic models.

Published

2 years ago

July 25, 2023

Nour Nasir

Mitgo

Global IT company Mitgo has launched Mitgame, a specialized network for games and online gaming services. Mitgame was formed by creating a separate company from the online gaming segment of the Admitad network, which is also a Mitgo-owned company.

Over the last 12 months, revenue across the Admitad network grew by over 50%. After this period of rapid growth, it was decided to launch Mitgame as a separate entity with a special focus on the online gaming market.

Mitgame will target client, browser, and console games, and the newly-formed network already has more than 200,000 publishers, 100+ game brands, and over 500,000 active players. Current partnerships include Epic Games, Perfect World, Plarium, MY.GAMES, Wargaming, Gaijin, Nexters, Innogames, and Upjers. The company also has a solid track record of cooperating with industry leaders like PlayStation, Xbox, and Riot Games.

The MENA region will be a key market for Mitgame. In the first half of 2023, MENA player acquisitions and purchases increased by 64%, and over the next 12 months, the network plans to have built partnerships with up to 80 MENA gaming brands and 5,000 publishers.

Also Read: Threads: Everything You Should Know About The Twitter Alternative

“Mitgame has evolved into a very gaming-focused business. Being part of Mitgo will allow Mitgame to benefit from all the services and partner networking opportunities the company offers. This is part of our core strategy to broaden and diversify the business into successful, global market segments,” said Alexander Bachmann, CEO and Founder of Mitgo.

Mitgo also has plans to invest over $9 million into the ongoing development of Mitgame before 2025, which should help establish the network as a global market leader.

News

Google Releases Veo 2 AI Video Tool To MENA Users

The state-of-the-art video generation model is now available in Gemini, offering realistic AI-generated videos with better physics, motion, and detail.

Published

6 days ago

April 16, 2025

Nour Nasir

Google

Starting today, users of Gemini Advanced in the MENA region — and globally — can tap into Veo 2, Google’s next-generation video model.

Originally unveiled in 2024, Veo 2 has now been fully integrated into Gemini, supporting multiple languages including Arabic and English. The rollout now brings Google’s most advanced video AI directly into the hands of everyday users.

Veo 2 builds on the foundations of its predecessor with a more sophisticated understanding of the physical world. It’s designed to produce high-fidelity video content with cinematic detail, realistic motion, and greater visual consistency across a wide range of subjects and styles. Whether recreating natural landscapes, human interactions, or stylized environments, the model is capable of interpreting and translating written prompts into eight-second 720p videos that feel almost handcrafted.

Users can generate content directly through the Gemini platform — either via the web or mobile apps. The experience is pretty straightforward: users enter a text-based prompt, and Veo 2 returns a video in 16:9 landscape format, delivered as an MP4 file. These aren’t just generic clips — they can reflect creative, abstract, or highly specific scenarios, making the tool especially useful for content creators, marketers, or anyone experimenting with visual storytelling.

Also Read: Getting Started With Google Gemini: A Beginner’s Guide

To ensure transparency, each video is embedded with SynthID — a digital watermark developed by Google’s DeepMind. The watermark is invisible to the human eye but persists across editing, compression, and sharing. It identifies the video as AI-generated, addressing concerns around misinformation and media authenticity.

While Veo 2 is still in its early phases of public rollout, the technology is part of a broader push by Google to democratize advanced AI tools. With text-to-image, code generation, and now video creation integrated into Gemini, Google is positioning the platform as a full-spectrum creative assistant.

Access to Veo 2 starts today and will continue expanding in the coming weeks. Interested users can try it out at gemini.google.com or through the Gemini app on Android and iOS.