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TikTok Increases Video Length From 60 Seconds To 3 Minutes

Given that TikTok has around 1 billion users worldwide, it shouldn’t really surprise you that not all creators are happy with the expanded time limit.

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tiktok increases video length from 60 seconds to 3 minutes

Social media sites depend on their users just as much as their users have come to depend on them. To keep users happy and avoid becoming another MySpace, they must listen to their feedback and evolve based on their changing expectations. TikTok has been carefully listening to its audience and has recently announced a feature that’s been highly requested.

Originally, TikTok videos were up to 15 seconds long, but that turned out not to be nearly enough for users to express themselves, so the limit was increased to 60 seconds. Now, TikTok is bumping the video length limit one more time — this time to 3 minutes.

“With longer videos, creators will have the canvas to create new or expanded types of content on TikTok, with the flexibility of a bit more space,” said product manager Drew Kirchhoff. “Some of you might have come across a longer video on TikTok already — we’ve been letting creators around the world experiment with the expanded format.”

In just a few weeks, all TikTok users will be able to share with the rest of the world videos that are up to 3 minutes long, which is guaranteed to be a boon to all creators of educational, demonstrational, and explainer content, among others.

Creating a 3-minute video on TikTok is easy. When you access TikTok’s camera function, you can swipe directly above the record button to switch between 15 seconds, 60 seconds, or 3 minutes.

Also Read: How To Use TikTok Auto Captions To Make Your Videos More Accessible

Given that TikTok has around 1 billion users worldwide, including approximately 100 million in the United States, it shouldn’t really surprise you that not all creators are happy with the expanded time limit. They fear that it could destroy what the platform has always been about: users sharing short, addicting video clips with lots of viral potential.

What’s certain is that TikTok can’t afford to lose its appeal with its main demographic (teenagers) because its main competitors, including Triller, Dubsmash, and Byte doing what they can to attract as many new users as possible.

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Facebook Will Create 10,000 Jobs In The EU To Build Its Metaverse

Facebook decided to invest in the EU because the company believes that European talent is world-leading, supported by first-class universities.

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Facebook has announced that it wants to create 10,000 jobs in the European Union (EU) to build its metaverse, a virtual reality space in which users can interact with a computer-generated environment and other users.

The concept of the metaverse can be traced to Neal Stephenson’s 1992 cyberpunk novel Snow Crash. In the novel, the metaverse is a virtual shared space that appears to its users as an urban environment. This space is accessed through personal terminals connected to virtual reality goggles.

Sound familiar? That’s because the metaverse is quickly becoming a reality thanks to companies like Oculus, a subsidiary of Facebook, and the combined effort of developers and content creators from around the world.

By creating thousands of new high-skilled jobs within the EU over the next five years, Facebook wants to accelerate the development of the metaverse to usher in a new phase of interconnected virtual experiences, enabled by technologies like virtual and augmented reality.

“At its heart is the idea that by creating a greater sense of ‘virtual presence,’ interacting online can become much closer to the experience of interacting in person,” said Nick Clegg, Facebook’s vice-president of global affairs. “The metaverse has the potential to help unlock access to new creative, social and economic opportunities”.

According to the official announcement, Facebook decided to invest in the EU because the company believes that European talent is world-leading, supported by first-class universities. Facebook also mentioned the role European policymakers are playing in shaping the internet, so it’s likely that the investment has a political dimension to it.

Also Read: How To Lock Your Facebook Profile (From Mobile & Desktop)

Aware of its tarnished reputation, the social media giant stressed that no single company would own and operate the metaverse — just like no single company owns the internet today. Of course, that doesn’t change anything about the fact that Facebook wants to play a huge role in it.

Earlier this year, Mark Zuckerberg told his employees that Facebook is becoming a metaverse company with the goal of building a set of connected social apps and supporting hardware. The recently released Horizon Workrooms remote collaboration app for the Oculus Quest 2 headset can be seen as an early piece of the much larger puzzle the metaverse will become in the future.

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