News

TikTok Increases Video Length From 60 Seconds To 3 Minutes

Given that TikTok has around 1 billion users worldwide, it shouldn’t really surprise you that not all creators are happy with the expanded time limit.

Published

5 years ago

July 7, 2021

Joanna Melki

tiktok increases video length from 60 seconds to 3 minutes

Social media sites depend on their users just as much as their users have come to depend on them. To keep users happy and avoid becoming another MySpace, they must listen to their feedback and evolve based on their changing expectations. TikTok has been carefully listening to its audience and has recently announced a feature that’s been highly requested.

Originally, TikTok videos were up to 15 seconds long, but that turned out not to be nearly enough for users to express themselves, so the limit was increased to 60 seconds. Now, TikTok is bumping the video length limit one more time — this time to 3 minutes.

“With longer videos, creators will have the canvas to create new or expanded types of content on TikTok, with the flexibility of a bit more space,” said product manager Drew Kirchhoff. “Some of you might have come across a longer video on TikTok already — we’ve been letting creators around the world experiment with the expanded format.”

In just a few weeks, all TikTok users will be able to share with the rest of the world videos that are up to 3 minutes long, which is guaranteed to be a boon to all creators of educational, demonstrational, and explainer content, among others.

Creating a 3-minute video on TikTok is easy. When you access TikTok’s camera function, you can swipe directly above the record button to switch between 15 seconds, 60 seconds, or 3 minutes.

Also Read: How To Use TikTok Auto Captions To Make Your Videos More Accessible

Given that TikTok has around 1 billion users worldwide, including approximately 100 million in the United States, it shouldn’t really surprise you that not all creators are happy with the expanded time limit. They fear that it could destroy what the platform has always been about: users sharing short, addicting video clips with lots of viral potential.

What’s certain is that TikTok can’t afford to lose its appeal with its main demographic (teenagers) because its main competitors, including Triller, Dubsmash, and Byte doing what they can to attract as many new users as possible.

News

NEOPAY Wants To Follow Merchants Across Channels And Borders

A controlling 65% stake in noon payments would give NEOPAY access to marketplace sellers, online merchants and the payment flows they generate.

Published

1 day ago

October 5, 2026

Nour Nasir

neopay wants to follow merchants across channels and borders

It’s been a long time since checkouts were single defined places. A merchant might take payments at a physical register, on its own website and through an online marketplace, sometimes in more than one country. NEOPAY wants to follow those transactions wherever they happen.

The UAE payments company has entered into an agreement to acquire a 65% controlling stake in noon payments. NEOPAY already runs the acquiring infrastructure that lets merchants accept card payments, along with omnichannel acceptance and a merchant services platform. This new deal would add noon payments’ embedded payments platform, e-commerce gateway and merchant network across the UAE, Saudi Arabia and Egypt. That would considerably expand both NEOPAY’s digital commerce capabilities and its regional reach.

For merchants, the attraction is a single provider for online and in-store payments, plus faster settlements, data and analytics, and value-added financial services.

“Payments should be simple, reliable, and built for the markets they serve,” said Faraz Khalid, CEO of noon. His counterpart at NEOPAY, Vibhor Mundhada, added: “We have built a strong payments business in the UAE, and our ambition is now to take that capability across the region”. The acquisition, Mundhada added, would “expand our footprint into Saudi Arabia and Egypt” while reinforcing NEOPAY’s position at home.

Also Read: In Kuwait, Your Surgeon Might Be Operating From Another Country

NEOPAY is also keen to point out potential payment volume increases. The company says noon payments’ integrations with marketplace sellers and online merchants create high transaction density in some of the region’s fastest-growing digital commerce segments. It also believes control of the business would give it access to those merchant relationships and payment flows, and speed up the rollout of alternative payment methods and installment options.

The combined roadmap targets faster merchant onboarding, better payment performance, tighter fraud controls and embedded financial services. The deal could also strengthen cross-border payments and settlement along key regional commerce corridors.