News

TikTok Increases Video Length From 60 Seconds To 3 Minutes

Given that TikTok has around 1 billion users worldwide, it shouldn’t really surprise you that not all creators are happy with the expanded time limit.

Published

5 years ago

July 7, 2021

Joanna Melki

tiktok increases video length from 60 seconds to 3 minutes

Social media sites depend on their users just as much as their users have come to depend on them. To keep users happy and avoid becoming another MySpace, they must listen to their feedback and evolve based on their changing expectations. TikTok has been carefully listening to its audience and has recently announced a feature that’s been highly requested.

Originally, TikTok videos were up to 15 seconds long, but that turned out not to be nearly enough for users to express themselves, so the limit was increased to 60 seconds. Now, TikTok is bumping the video length limit one more time — this time to 3 minutes.

“With longer videos, creators will have the canvas to create new or expanded types of content on TikTok, with the flexibility of a bit more space,” said product manager Drew Kirchhoff. “Some of you might have come across a longer video on TikTok already — we’ve been letting creators around the world experiment with the expanded format.”

In just a few weeks, all TikTok users will be able to share with the rest of the world videos that are up to 3 minutes long, which is guaranteed to be a boon to all creators of educational, demonstrational, and explainer content, among others.

Creating a 3-minute video on TikTok is easy. When you access TikTok’s camera function, you can swipe directly above the record button to switch between 15 seconds, 60 seconds, or 3 minutes.

Also Read: How To Use TikTok Auto Captions To Make Your Videos More Accessible

Given that TikTok has around 1 billion users worldwide, including approximately 100 million in the United States, it shouldn’t really surprise you that not all creators are happy with the expanded time limit. They fear that it could destroy what the platform has always been about: users sharing short, addicting video clips with lots of viral potential.

What’s certain is that TikTok can’t afford to lose its appeal with its main demographic (teenagers) because its main competitors, including Triller, Dubsmash, and Byte doing what they can to attract as many new users as possible.

News

A Three-Clinic Network Bets Dubai Is Ready For Longevity Medicine

Longevium has enlisted nearly 100 clinicians and created an AI platform in a bid to sell biological-age tracking as a medicine, not a wellness service.

Published

2 days ago

July 13, 2026

Dana Saadeh

a three-clinic network bets dubai is ready for longevity medicine

Dubai has been busily creating the scaffolding for a longevity industry, including a dedicated regulatory authority and a health market deep enough to sustain it. Now the clinics are arriving.

Longevium, a longevity clinic network, has opened three locations across the city: a flagship at Triple Seven Mall on Jumeirah 3, and branches in Jumeirah Lake Towers and Jumeirah Village Circle. Together they house a multidisciplinary team of nearly 100 physicians and specialists offering what the company bills as “a measurable medical system for longevity”.

longevity dubai clinic launch

The pitch is that longevity medicine should look less like a wellness menu and more like continuous clinical care. Each patient’s biological age assessment, laboratory results, body composition, cardiovascular risk factors, metabolic markers, and lifestyle data feed into a single profile, with a proprietary AI platform helping physicians track progress and adjust protocols against the patient’s own biomarkers.

“Healthy aging must be approached clinically through diagnostics, biomarkers, physician supervision, longitudinal tracking, and protocols tailored to the individual,” said Dr. Ksenia Butova, Longevium’s founder and CEO. “Our goal is to help patients understand their health trajectory before disease develops, and then actively change that trajectory”.

The treatment list spans peptide-based protocols, exosome therapies, stem cell approaches, GLP-1 metabolic optimization, hormone balance programs, cardiovascular prevention, and regenerative aesthetics — a model built for the entrepreneurs, executives, and international patients the clinic says want measurable results rather than generic wellness. A signature offering, Longevity Day, compresses biomarker testing, ultrasound and vascular imaging, specialist consultations, IV therapy, and a personalized optimization roadmap into a single three-hour visit.

Also Read: Dubai Certifies The World’s First Purpose-Built Air Taxi Vertiport

“Here, longevity, biotechnology, AI, prevention, and regenerative medicine are converging into a single ecosystem,” said Butova. “This is why Longevium was built in Dubai, and why we believe the UAE can become a global reference point for longevity medicine”.

The emirate established the Dubai Longevity Authority in 2026 to oversee its longevity, wellness, and advanced health sectors, and the Dubai Health Authority reported insured beneficiaries exceeding 4.9 million in 2025, up around 6.5%, with insurance claims reaching approximately 49.6 million, up around 13.5%.