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Amazon.ae Debuts “It’s On Amazon Prime” Campaign Videos

The promotional films were specifically developed for the UAE in conjunction with Saatchi & Saatchi Middle East.

Published

3 weeks ago

April 30, 2024

Nour Nasir

Amazon

Amazon.ae has rolled out its latest “It’s on Prime” platform and introduced a regional promotional campaign specifically targeting the UAE. The campaign was developed by Saatchi & Saatchi Middle East (ME) and consists of three new promo films and a range of social media ads, highlighting the variety of ways an Amazon Prime membership can make customers’ lives easier.

The films use a storytelling formula to promote benefits such as Free delivery, Amazon Fresh, and Prime Video, and feature a diverse collection of customers facing everyday challenges that can be solved by Amazon Prime.

Bruno Barbosa, Senior Creative Director for Saatchi & Saatchi ME, noted: “The biggest challenge was to find relevant and fresh insights that relate to the melting pot of nationalities across the UAE and craft stories that showcase all the benefits the brand has to offer without compromising on smooth and lighthearted storytelling”.

The first film shows a young woman moving out of her parents’ home. While the mother finds new ways to reach out as she misses her daughter, the young woman discovers a flair for cooking using Amazon Fresh and surprises her with a home-cooked dish.

In the second film, we see the day-to-day life of a couple with busy schedules and watch them find ways to connect. Amazon services help them buy items to make mornings easier, share home-cooked meals, and enjoy time watching their favorite shows.

The third film depicts the life of a family with a newborn baby. Amazon’s fast and free shipping helps them find simple ways to care for their baby while helping their eldest son connect with his younger brother.

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Amazon’s Head of Marketing for the Middle East and North Africa, Moemen Elhamalawy, said: “We are incredibly proud to share this regional installment of the campaign with our customers in the UAE. The campaign is about sharing the various ways members can make the most of their Prime membership [and] we are proud to have collaborated with the Saatchi & Saatchi team to bring this vision to life.”

Related Topics:Amazon United Arab Emirates

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Volvo And Aurora Announce Their First Self-Driving Truck

The new autonomous goods vehicle was revealed at the ACT Expo in Las Vegas.

Published

1 hour ago

May 21, 2024

Nour Nasir

volvo and aurora announce their first self-driving truck

Volvo / Aurora

Vehicle maker Volvo and self-driving specialist Aurora have revealed their first production truck with full autonomous capabilities, after first announcing a partnership three years ago. The companies showed off the product of their collaboration, known as the Volvo VNL Autonomous truck, at the ACT Expo in Las Vegas.

The truck, which will be manufactured by Volvo, uses Aurora’s self-driving platform, known as Aurora Driver. The system uses multiple high-resolution cameras, LiDAR sensors and imaging radars, and can detect objects up to 400 meters away.

Aurora’s platform has already been driven billions of miles in training simulations, and around 1.5 million miles on real public highways. As well as a wide range of imaging and sensing technologies, the truck will also feature redundant steering, braking, communication, computation, power management, energy storage and vehicle motion management systems, ensuring it can operate safely alongside other road users.

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When the first 20 Aurora autonomous trucks make their debut in North America next month, they will still be overseen by human drivers until testing is complete. Aurora intends to deploy trucks between Dallas and Houston in the near future, but it’s unclear whether the fleet will consist of Volvo machinery or vehicles from another partner.

Volvo announced at the Las Vegas event that it has already begun manufacturing a test fleet of the VNL Autonomous trucks at its New River Valley factory in Virginia. Nils Jaeger, President of Volvo Autonomous Solutions, explained that the truck was the “first of [the company’s] standardized global autonomous technology platform,” and added that it would enable Volvo “to introduce additional models in the future”.